ENH Marketing builds AI chatbots, voice agents and customer service systems for UAE businesses. Every project starts with a paid diagnostic to define which conversations the agent should handle, what information it can access and when a person needs to take over.
We also provide ongoing monitoring and technical support after launch. This allows us to review conversations, update the agent’s knowledge, and fix issues caused by changes to connected systems.
OurConversationalAIServices
01
AI Chatbot Development
We develop AI chatbots for websites, customer portals and other digital platforms. They understand questions written in different ways, use approved business information and guide customers towards the right answer or next action.
The chatbot can answer service questions, collect customer details, qualify enquiries, check available information and create a lead or support request. Its knowledge, system access, response limits and human handover rules are agreed before development begins.
Answer service questions
Collect customer details
Qualify enquiries
Check available information
Create a lead or support request
02
AI Voice Agents
We develop AI voice agents for businesses that receive regular calls and repeatable customer enquiries. They use spoken conversation to answer questions, collect caller details, book appointments and direct calls to the correct person or department.
The voice agent can connect to a CRM, calendar or support platform when suitable access is available. Its script, tone, permitted actions, escalation points and handling of unclear responses are agreed and tested before launch.
Answer questions
Collect caller details
Book appointments
Direct calls to the correct person or department
Agreed and tested before launch
Script
Tone
Permitted actions
Escalation points
03
AI Customer Service Agents
We develop AI customer service agents for chat, messaging and other supported service channels. They identify what the customer needs, retrieve an approved answer and collect any information required to resolve or route the request.
The agent can handle routine product, delivery, account, cancellation, and support enquiries while creating tickets or updating connected systems where required. Complaints, exceptions, sensitive matters and requests needing judgement are transferred to the customer service team.
Product
Delivery
Account
Cancellation
Support
Transferred to the customer service team
Complaints
Exceptions
Sensitive matters
Requests needing judgement
04
Knowledge Base for AI Agents
We build structured knowledge bases that give AI agents access to approved information about the business. This may include website content, service details, product catalogues, price lists, policies, procedures and existing customer service responses.
The information is reviewed for gaps, conflicts, and outdated material before it is added. Each source receives an owner and update process, while the agent is instructed to ask for clarification or escalate when a reliable answer is unavailable.
Website content
Service details
Product catalogues
Price lists
Policies
Procedures
Existing customer service responses
Reviewed before it is added
Gaps
Conflicts
Outdated material
05
Appointment Booking Agents
We develop AI appointment booking agents that guide customers from their initial enquiry to a confirmed time slot. They can identify the required service, collect booking information, check availability, and connect with an approved calendar or appointment platform.
The agent can also support confirmations, rescheduling, and cancellations according to the business’s rules. Service duration, staff availability, locations, qualification questions, and requests requiring human approval are defined before the booking process is automated.
Identify the required service
Collect booking information
Check availability
According to the business’s rules
Confirmations
Rescheduling
Cancellations
06
Messaging App Automation
We develop messaging app automation for approved customer communication channels, including WhatsApp Business where the required access is available. The agent can respond to questions, collect customer details, qualify enquiries, and provide approved updates.
It can also support booking requests, reminders, confirmations, and human handovers through the selected channel. Available features, message templates, account permissions, provider charges and platform restrictions are reviewed before development begins and included clearly in the project scope.
Respond to questions
Collect customer details
Qualify enquiries
Provide approved updates
Reviewed before development begins
Message templates
Account permissions
Provider charges
Platform restrictions
EveryProjectStartsWithaConversationalAIDiagnostic
The conversational AI diagnostic is a paid review of your customer communication process.
It covers:
01The channels customers currently use
02The questions and requests received most often
03Existing response and handling processes
04The people and systems involved
05Information used to answer customers
06Required CRM, booking or support integrations
07Human handover requirements
08Language requirements
09Estimated conversation volume
10Recommended conversational AI scope
11Estimated development timeline and cost
Conversations suitable for AI
Conversations that should remain with people
You receive a written diagnostic showing what the agent should handle, which information it needs, and what should happen when a person takes over.
The document is yours whether you continue with ENH Marketing or use it internally.
The initial discussion is free. The detailed diagnostic is paid because it includes conversation mapping, technical review, and a written recommendation.
HowtheConversationalAIProjectWorks
01
Initial Discussion
We discuss
the conversations you want to improve
the channels being used
the team members currently responsible for them
02
Conversation Diagnostic
We review
common questions
existing chat or call records
available business information
the systems involved in each request
03
Scope and Recommendation
You receive a written recommendation explaining
what the agent will handle
which channels and systems will be connected
when human handover is required
what the project will cost
04
Development and Testing
The agent, knowledge base, and required integrations are developed.
Testing covers
common questions
unclear requests
missing information
unusual wording
conversations that should be escalated
05
Controlled Launch
The agent is introduced gradually where necessary.
Early conversations are reviewed to identify
missing knowledge
incorrect routing
areas where the response needs adjustment
06
Monitoring and Improvement
After launch, we
monitor the agent
review failed or escalated conversations
update its knowledge as the business changes
OngoingAIAgentManagement
Every conversational AI project includes a monthly managed service.
Ongoing monitoring helps identify these changes before they affect a large number of customer conversations.
Customer questions, services, prices and internal responsibilities can change after launch.
Messaging platforms, AI models and connected systems can also be updated.
The service covers:
01Monitoring live conversations and system connections
02Reviewing unanswered and incorrectly handled questions
03Checking failed actions and incomplete requests
04Updating approved business information
05Adjusting conversation rules when processes change
06Maintaining human handover routes
07Fixing technical issues within the agreed scope
08Retesting important conversations after platform updates
09Providing technical support for the agent
10Maintaining records of significant changes
The managed-service fee is included in the proposal before development begins. New channels, major functions and additional system integrations are quoted separately when they fall outside the original scope.
ConversationalAIforCustomerServiceandLeadHandling
ENH Marketing has worked with UAE businesses for 15 years across websites, digital marketing, lead generation, CRM systems and customer communication.
This experience helps us understand what should happen before and after an AI conversation.
A chatbot may need to identify the campaign that generated the enquiry.
A booking agent may need to update the CRM.
A customer service agent may need to transfer the conversation with the correct information already attached.
We can develop conversational AI solutions for customer service, sales enquiries, appointment booking, and other business communication processes. The purpose of the diagnostic is to identify which conversations can be handled reliably and where your team should remain involved.
BookaConversationalAIDiagnostic
Tell us which channels your customers use, which questions take the most time and what should happen after each conversation.
Everything you need to know about working with Dubai’s result-driven digital marketing agency.
Conversational AI is software that understands questions expressed through text or speech and provides an appropriate response. It can use approved business information, connect to other systems, and complete defined actions such as creating an enquiry or booking an appointment.
Traditional chatbots usually follow fixed buttons, keywords or decision trees. Conversational AI can understand more varied questions and use information from earlier parts of the discussion. Both approaches require clear boundaries. The diagnostic determines which type of system is suitable for the conversations your business receives.
Conversational AI can be developed for websites, customer portals, phone systems and supported messaging applications. The available features depend on the technical access and permissions provided by each channel.
Yes. Approved website content, FAQs, service information, catalogues, policies and internal documents can be organised into a knowledge base. We review the information before it is added and define what the agent should do when an answer is missing or unclear.
It can connect to CRMs, booking systems, customer service platforms, product catalogues and other business software where suitable integration options are available. The diagnostic confirms which information the agent can access and which actions it can complete.
An AI voice agent can answer routine calls, collect caller details, respond to approved questions, book appointments and transfer calls. The agent’s responsibilities and handover requirements are agreed before development begins.
Yes, when the required WhatsApp Business account and API access are available. A WhatsApp chatbot can answer enquiries, qualify leads, handle booking requests, provide approved updates and transfer conversations to your team. Platform rules and provider charges are reviewed during the diagnostic.
Yes, if those actions are supported by the connected booking or calendar system. The agent follows the approved availability, service and cancellation rules. Requests outside those rules can be passed to a team member.
Arabic, English and bilingual conversations can be included in the scope. The knowledge base and responses need to be reviewed in each language. Voice projects also require testing for the selected language, terminology and audience.
The agent can ask for clarification or transfer the conversation to a person. The handover can include the conversation history and information already collected. These escalation rules are agreed during the diagnostic and tested before launch.
The service is designed to handle routine questions and clearly defined actions. Staff remain responsible for complaints, exceptions, sensitive matters and conversations requiring judgement or accountability. Human review can also be included at selected points in the process.
Accuracy depends on the quality of the knowledge base, the clarity of the instructions and the actions the agent is permitted to take. Testing, response restrictions and ongoing monitoring reduce errors. No generative AI system should be presented as incapable of producing an incorrect response.
The timeline depends on the number of channels, conversations, languages and system integrations involved. A focused appointment booking chatbot may take a few weeks. A larger customer service or voice agent connected to several systems will take longer. The diagnostic provides a timeline before development begins.
There is no standard price because each agent has different knowledge, channel and integration requirements. The proposal separates the diagnostic, development, system connections, testing, managed service and third-party usage charges.
Our standard position is that the custom build and its documentation belong to you after the project is completed and paid for. Third-party AI models, messaging platforms, telephony systems and licences remain subject to their own terms. Ownership details are confirmed in the project agreement.
We document which information the agent will access, where it will be processed and who can view it before development begins. Access is limited to what the agent requires. Security, storage, retention and data-handling requirements are included in the project scope, with additional review for sensitive or regulated information.
BookaConversationalAIDiagnostic
We will review the conversations, systems and knowledge involved. You will receive a written recommendation showing what the AI agent should handle, where human involvement is required and what the project will cost.
You will receive the diagnostic document whether you continue with the build or use it internally.
