ENH Marketing

Kaishan MEAENH

Case study · Industrial compressors

Building Search Visibility Across Markets and Languages for Kaishan MEA

ENH Marketing was brought in to build the company’s regional website and improve how its products appeared in search. The work later expanded into local SEO, international search growth, and multilingual websites for European markets.

Services for this project

  • Web Design & Development
  • SEO
  • Local SEO
  • SEO Content
  • Multilingual Website Development
  • kaishanmea.com
85 / 89 tracked keywords ranking on the first page of google1,359 monthly website users at peak34.6K backlinks across 143 referring domains5 languages added to the european web estate+146% monthly website users, year on year18 → 207 users from Saudi Arabia in four months#94 → #1 steam screw expander generator

At a glance

The challenge
Compete with established compressor brands across a broad catalogue, several markets and, later, several languages.
What we did
Built the website around the product catalogue, mapped 89 keywords across products and markets, strengthened local search and launched five European language versions.
The result
85 of 89 tracked keywords on Google’s first page.
The proof
  • +146%monthly website users, year on year
  • 18 → 207users from Saudi Arabia in four months
  • #94 → #1steam screw expander generator

01 The brief

Kaishan MEA is the regional arm of global compressor manufacturer Kaishan. Operating from Jebel Ali, the company serves customers across the Middle East, Europe and Africa with rotary screw compressors, oil-free compressors, centrifugal compressors and related industrial systems.

About Kaishan MEA

ENH Marketing was brought in to build the company’s regional website and improve how its products appeared in search. The work later expanded into local SEO, international search growth, and multilingual websites for European markets.

02 The challenge

Kaishan entered search results alongside established international compressor manufacturers, distributors and suppliers. Many of these competitors already had large websites, established domain authority and years of indexed product content.

The website needed to cover a broad catalogue without making it difficult for buyers or search engines to understand. Individual compressor categories, technologies and product models required their own clear place within the site.

Search behaviour also changed across markets. A buyer looking for an oil-free compressor manufacturer may use different wording from someone searching for a portable compressor supplier or a specific compressor model. Location-based searches added another layer across the UAE, Saudi Arabia, Europe and Africa.

As the project expanded into Europe, the same product information had to work across several languages while maintaining a consistent structure and brand presentation.

03 What we did

How we did it.

  1. 01 / 04

    Built the Website Around the Product Catalogue

    ENH Marketing planned and developed the Kaishan MEA website around the way industrial buyers research compressor equipment.

    Dedicated sections were created for rotary screw, oil-free and centrifugal compressors. Product categories and individual models received their own pages, allowing buyers to review relevant information without working through one large general catalogue.

    This structure also gave search engines a clearer understanding of each product family and the searches connected to it.

  2. 02 / 04

    Mapped Search Demand Across Products and Markets

    A keyword programme covering 89 tracked terms was developed across four areas:

    • Compressor manufacturers and suppliers
    • Individual compressor categories and models
    • Industrial applications and technologies
    • Geographic searches across priority markets

    These searches were mapped to suitable category, product and supporting content pages. Existing pages were improved, while new pages were created where the website did not have a strong destination for an important search.

    The programme targeted broader commercial searches alongside highly specific technical terms with clearer purchasing intent.

  3. 03 / 04

    Strengthened Local Visibility Around the Jebel Ali Facility

    The Google Business Profile became an important route for customers looking for Kaishan’s UAE operation.

    Business information, service details and location signals were improved to support discovery through Google Search and Maps. Website visits, calls and direction requests were monitored to understand how local searches turned into contact with the business.

  4. 04 / 04

    Expanded the Website Across European Languages

    The website structure was extended to support Kaishan’s European growth.

    German, Italian, Spanish, Polish and French versions were launched on the European web estate. Each version followed the approved product architecture while giving regional visitors access to the catalogue in their preferred language.

    A Swedish version is also in progress.

04 What changed

What changed.

Search Performance

Kaishan’s visibility improved across manufacturer, supplier, product and application searches.

“Steam screw expander generator” moved from position 94 to the number-one position on Google. “Portable compressor manufacturers in UAE” improved from position 81 to number two.

Overall, 85 of the 89 tracked keywords reached the first page of Google. This gave Kaishan visibility across almost the complete keyword programme rather than depending on a small number of isolated rankings.

Monthly website users grew by 146% year on year and reached a peak of 1,359. Page views more than doubled as more visitors reached category and product pages through search.

  • “Steam screw expander generator”#94#1
  • “Portable compressor manufacturers in UAE”#81#2
Google position, before and after
85/ 89
tracked keywords on Google’s first page
  • +146%monthly website users, year on year
  • 1,359monthly users at peak

Regional and International Growth

The growth extended beyond the UAE.

Saudi Arabia became the largest individual country by website users, increasing from 18 to 207 users within four months. This indicated growing discovery in an important regional market.

Five European language versions were launched to support Kaishan’s expansion across new markets, with Swedish currently in development.

Website users from Saudi Arabia, within four months

European language versions launched

  • German
  • Italian
  • Spanish
  • Polish
  • French
Swedish is in development.

Stronger Authority and New Discovery Channels

The website’s backlink profile grew to 34.6K links across 143 referring domains, giving the domain greater authority around its product and industry subjects.

Traffic also began arriving through AI assistants in June 2026. By August, these platforms had referred 38 sessions to the website, creating an additional discovery route alongside traditional search.

  • 34.6Kbacklinks
  • 143referring domains
  • 38AI-referred sessions, June to August 2026

More Local Customer Actions

Improved local visibility helped more customers locate and contact the Jebel Ali operation.

Direction requests increased by 46% year on year, showing stronger intent among people searching for Kaishan’s regional facility.

  • +46%direction requests to the Jebel Ali facility, year on year

05 Results

What it added up to.

The project gave Kaishan a website capable of supporting a large industrial catalogue, regional search demand and multilingual expansion. Search growth now extends across product categories, countries, local listings and emerging AI-assisted discovery.

  • 85 / 89Tracked keywords ranking on the first page of Google
  • 1,359Monthly website users at peak
  • 34.6KBacklinks across 143 referring domains
  • 5Languages added to the European web estate

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