Kaishan MEAIndustrial & trade supply
Search dominance and multilingual expansion
- Tracked keywords in Google top 10 (first page of Google)
- 85 / 89Tracked keywords in Google top 10 (first page of Google)
- Monthly website users at peak
- 1,359Monthly website users at peak
- Backlinks across 143 referring domains
- 34.6KBacklinks across 143 referring domains
- Languages added to the European web estate
- 5Languages added to the European web estate
The brief
Kaishan MEA is the regional arm of global compressor manufacturer Kaishan, serving the Middle East, Europe and Africa from the UAE.
- Services on this engagement
- Client site
- kaishanmea.com
The challenge
Competing against established manufacturers on non-branded search, then scaling into five languages.
What we did
- Complete website build in multiple languages for different countries, with product architecture: category and model pages for rotary screw, oil-free and centrifugal compressors.
- Keyword programme: 89 terms mapped across manufacturer, supplier, application and geographic intent.
- Local SEO: the Google Business Profile treated as the primary conversion route to the Jebel Ali facility.
- Multilingual rollout: German, Italian, Spanish, Polish and French live; Swedish in progress.
What changed
Search impact
- “Steam screw expander generator” moved from position 94 to #1.
- “Portable compressor manufacturers in UAE” improved from position 81 to #2.
- Monthly users grew 146% year on year to a peak of 1,359, with page views more than doubling.
- Saudi Arabia became the largest single country by users, up from 18 to 207 in four months.
Regional and global reach
- The link profile scaled to 34.6K backlinks.
- A new AI assistant channel began delivering traffic in June 2026, reaching 38 sessions by August.
- Direction requests grew 46% year on year.
- Five European languages now live on kaishaneurope.com; Swedish is in progress.
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