Website Traffic Increased by 71%
PKF’s website traffic increased by 71% year on year during the first 12 months. This brought a larger audience to the firm’s service pages, articles and business information.
- 71%increase in website traffic
PKF UAE×ENH
Case study · Professional services
Growing PKF UAE’s Reach Across Search and Social Media
PKF UAE wanted to strengthen its position in a competitive professional services market. ENH Marketing combined SEO, content, Google Ads and social media marketing to increase website traffic by 71%, grow social media reach by 53% and place more than 90 keywords in Google’s top 10.
Services for this project
- SEO
- SEO Content
- Google Ads
- Social Media Marketing
- pkfuae.com↗
71% increase in website traffic90+ keywords in google’s top 1053% increase in social media reach85% increase in local audience reach90+ Keywords in Google’s top 1053% Increase in social media reach85% Increase in local audience reach
At a glance
- The challenge
- PKF had an established international reputation but needed stronger visibility in a competitive UAE market for accounting, audit, tax and advisory services.
- What we did
- An SEO audit, on-page and off-page SEO, expert content, Google Ads for lead generation and social media to widen local reach.
- The result
- Website traffic increased by 71% in the first year, with more than 90 keywords in Google’s top 10.
- The proof
90+ Keywords in Google’s top 1053% Increase in social media reach85% Increase in local audience reach
01 The brief
PKF UAE wanted to build a stronger digital presence around its audit, accounting, tax and business advisory services. ENH Marketing was engaged to develop a connected strategy covering SEO, content, paid search and social media marketing.
About PKF UAE
The firm already had the credibility of an established international network. The next step involved increasing its visibility among businesses and decision-makers in the UAE while improving the performance of its website and social channels.
PKF UAE is a member of PKF International, a global network of accounting and business advisory firms headquartered in London.
The UAE firm has more than 165 team members and provides audit, accounting, tax and business advisory solutions to a wide range of clients.
Its professionals support organisations with financial reporting, compliance and wider business requirements.
02 The challenge
PKF had established international recognition, but the UAE division needed greater visibility within its local market.
Audit, accounting, tax and advisory searches are highly competitive. PKF competed with international firms, regional networks and specialist consultancies targeting similar businesses and decision-makers.
The firm’s services also covered several technical subjects. Each area needed clear and informative content that could demonstrate expertise while remaining understandable to prospective clients.
Search visibility alone would provide only part of the answer. PKF also needed a broader presence across social media, where professional audiences could engage with the firm’s insights and business updates.
Paid advertising needed to support this work by reaching people actively looking for relevant professional services.
03 What we did
How we did it.
- 01 / 06
Audited the Existing Search Performance
A detailed SEO audit reviewed the issues affecting website visibility and search performance.
The findings guided the priorities for on-page optimisation, technical improvements, content and off-page activity.
- 02 / 06
Researched Relevant Professional Service Keywords
Keyword research focused on the searches businesses use when looking for audit, accounting, tax and advisory support.
The selected terms were mapped to the most appropriate service pages and content topics.
This helped PKF build visibility across its different areas of expertise without relying on a small group of general accounting terms.
- 03 / 06
Improved On-Page and Off-Page SEO
Website pages were optimised to strengthen their relevance for priority searches.
Off-page SEO supported the website’s wider authority, helping service pages compete for valuable professional service keywords.
- 04 / 06
Developed Informative Content
Blog posts and articles were created around PKF’s areas of knowledge.
The content gave potential clients useful information during the research stage and helped demonstrate the firm’s expertise across accounting, audit, tax and business advisory matters.
- 05 / 06
Launched Targeted Google Ads
Google Ads campaigns were developed to reach businesses actively searching for relevant services.
The campaigns supported website traffic and qualified lead generation while the organic search programme continued to develop.
- 06 / 06
Expanded Reach Through Social Media
Social media content shared PKF’s expertise, services and business updates across multiple channels.
The approach helped the firm reach a wider professional audience while increasing its visibility among people located in the UAE.
04 What changed
What changed.
More Than 90 Keywords Reached the Top 10
Over 90 keywords secured positions in Google’s top 10 during the first year. This expanded PKF’s visibility across a broad range of searches connected to its professional services and areas of expertise.
- 90+keywords in Google’s top 10
Social Media Reach Increased by 53%
Reach across PKF’s social media channels increased by 53% during the first 12 months. The growth helped more people discover the firm’s services, expertise and updates through professional and social platforms.
- 53%increase in social media reach
Local Audience Reach Increased by 85%
Reach among local audiences increased by 85% over the same period. This supported PKF’s goal of building a stronger presence within the UAE while remaining connected to its international identity.
- 85%increase in local audience reach
Search, Paid Media and Social Worked Together
SEO helped prospective clients discover PKF while researching professional services. Google Ads provided additional visibility for targeted searches, and social media maintained regular contact with business audiences.
This gave PKF several routes to reach prospective clients instead of depending on one digital channel.
Channels working together
- SEO
- Google Ads
- Social media
05 Results
What it added up to.
PKF UAE gained broader visibility across search engines and social media during the first year of the campaign. SEO placed more than 90 keywords within Google’s top results. Content helped present the firm’s knowledge, paid campaigns reached people searching for support and social media expanded its local professional audience. The combined strategy helped PKF translate its global credibility into a stronger digital presence within the UAE.
- 71%Increase in website traffic
- 90+Keywords in Google’s top 10
- 53%Increase in social media reach
- 85%Increase in local audience reach