Case

Studies

Surging Ahead with a 364% Social Media Growth in 12 Months

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20+
Keywords ranking in the top 10 on SERPs in the first 12 months
120%
Increase in organic traffic year on year over the first 12 months
50%
Increase in new users from organic traffic over the first 12 months
364%
Increase in social media reach over the first 12 months

COMPANY PROFILE

Beladamaz is a diamond jewelry store in Dubai that has been in business for over 30 years. The company sources its own rough diamonds and crafts them into beautiful pieces of jewelry. Beladamaz is passionate about diamonds and is committed to providing its customers with the best possible experience. They opened their first store in Dubai as the city is the first place to showcase their passion for diamonds.

challenges

Beladamaz, a prominent diamond jeweler based in Dubai, has been synonymous with luxury and craftsmanship. While they were a revered name in the physical marketplace, they faced the challenge of expanding their digital presence and effectively competing in the online diamond industry. Beladamaz wanted to maximize the potential of their e-commerce site, converting it into a thriving online platform, and they aimed to improve their search engine rankings while also enhancing their online visibility.

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Approach

We crafted a comprehensive digital marketing strategy to address Beladamaz's unique challenges. A robust SEO strategy was implemented, enhancing on-page and off-page elements, ensuring their website ranked high on search engine results pages. Engaging content and blog posts were created to establish Beladamaz's expertise in diamond jewelry, making their website an informative resource for potential customers. Our team of experts also optimized the website’s design and functionality to enhance user engagement and drive conversions. A targeted social media strategy was deployed, increasing Beladamaz's reach on platforms like Instagram and Facebook.

Outcome

More than 20 relevant keywords ranked in the top 10 on SERPs in the first 12 months, significantly boosting online visibility. Beladamaz witnessed a remarkable 120% increase in organic website traffic year on year over the first 12 months, expanding its reach in the online diamond industry. The number of new users originating from organic traffic sources surged by an impressive 50%, signifying a significant improvement in conversion rates. Over the same period, Beladamaz also experienced a striking 364% increase in its social media reach, connecting with a broader audience and strengthening its online presence.

The significant increase in keyword rankings, organic traffic, new user acquisition, and social media reach not only solidified Beladamaz's position in the online diamond industry but also drove substantial business growth.

Approach

We crafted a comprehensive digital marketing strategy to address Beladamaz's unique challenges. A robust SEO strategy was implemented, enhancing on-page and off-page elements, ensuring their website ranked high on search engine results pages. Engaging content and blog posts were created to establish Beladamaz's expertise in diamond jewelry, making their website an informative resource for potential customers. Our team of experts also optimized the website’s design and functionality to enhance user engagement and drive conversions. A targeted social media strategy was deployed, increasing Beladamaz's reach on platforms like Instagram and Facebook.

Outcome

More than 20 relevant keywords ranked in the top 10 on SERPs in the first 12 months, significantly boosting online visibility. Beladamaz witnessed a remarkable 120% increase in organic website traffic year on year over the first 12 months, expanding its reach in the online diamond industry. The number of new users originating from organic traffic sources surged by an impressive 50%, signifying a significant improvement in conversion rates. Over the same period, Beladamaz also experienced a striking 364% increase in its social media reach, connecting with a broader audience and strengthening its online presence.

The significant increase in keyword rankings, organic traffic, new user acquisition, and social media reach not only solidified Beladamaz's position in the online diamond industry but also drove substantial business growth.

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