Supercad Trading×ENH
Case study · IT consultancy and trading
Supercad wanted more UAE businesses to discover its IT consultancy and infrastructure solutions online. ENH Marketing implemented a localised SEO and content strategy that increased organic traffic by 128% and brought more than 20 keywords into Google’s top 10.
Services for this project
01 The brief
Supercad wanted to improve its online visibility and reach more businesses looking for IT solutions in the UAE. ENH Marketing was engaged to develop an SEO and content strategy focused on Supercad’s services and its target market.
The website needed to attract relevant organic traffic, introduce more potential customers to the company’s services and build a stronger presence across important industry searches.
Supercad Trading LLC is a UAE-based IT consultancy and trading company with more than 20 years of industry experience. The company provides IT consulting, technology trading and infrastructure management solutions to businesses of different sizes. Its services help organisations manage their technology requirements and support their wider business operations.
02 The challenge
Supercad operated in a competitive technology market alongside established IT consultancies, infrastructure specialists and technology suppliers. The company had considerable industry experience, but its website was attracting limited organic traffic. This reduced the number of potential customers discovering Supercad while researching IT services online.
Improving visibility within the UAE was a central part of the project. The website needed stronger regional relevance so it could reach local businesses searching for suitable IT products, consultancy and infrastructure solutions.
Supercad also wanted to increase the number of new users arriving through organic search. The strategy needed to improve keyword positions while building broader visibility across the company’s services.
03 What we did
ENH Marketing conducted an in-depth review of the website’s organic performance.
The analysis identified areas limiting search visibility and showed where the website and its content required improvement. These findings were used to establish the priorities for the SEO campaign.
The SEO strategy was developed around Supercad’s IT solutions and the businesses it wanted to reach. The campaign focused on improving the company’s visibility across relevant industry searches while strengthening its connection to the UAE market.
Website content was developed and improved to make Supercad’s services more relevant to businesses searching within the UAE. The content gave search engines clearer information about the company’s expertise, service offering and target market. It also provided potential customers with more useful information when they reached the website through search.
Targeted SEO campaigns were implemented to improve Supercad’s organic search visibility. The work supported relevant service pages and helped the website gain stronger positions for searches connected to IT consultancy and infrastructure solutions.
Backlinks were acquired from UAE-based websites and directories. These links strengthened Supercad’s regional authority and supported the wider effort to improve its visibility in local search results.
04 What changed
Supercad’s organic website traffic increased by 128% year on year during the first 12 months. The increase brought a significantly larger audience to the company’s website and IT service pages.
Website traffic from visitors located in the UAE increased by 39% during the first year. This growth helped Supercad reach more businesses within its primary market.
The number of new users arriving through organic search increased by 47% over the first 12 months. More potential customers were discovering Supercad for the first time while searching for relevant IT services and solutions.
Over 20 targeted keywords entered the top 10 search results within the first four months of the campaign. These rankings expanded Supercad’s visibility across searches connected to its IT consultancy and infrastructure services.
05 Results
Supercad gained greater visibility across relevant IT searches and reached a larger audience within the UAE. Localised content helped connect the company’s expertise with the services potential customers were researching. Targeted SEO and regional backlinks strengthened the website’s search presence and brought more new users to its pages.