Case

Studies

Empowering Health and Safety with a 242% Increase in Enquiries

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242%
Increase in the total number of incoming inquiries
49%
Increase in organic traffic year on year over the first 12 months
144%
Increase in new users from organic traffic over the first 12 months
45+
Keywords ranking in the top 10 on SERPs in the first 12 months

COMPANY PROFILE

Arbrit Safety is a health and safety training company that provides training in the UAE. The company offers a variety of courses, including first aid, fire safety, and construction safety with experienced and qualified trainers. For years they have trained and continue to educate professionals so they can handle any emergency situation.

challenges

Arbrit is a leading provider of professional health and safety training programs. They offer a wide range of certifications and courses to individuals and organizations, with a commitment to promoting safety in the workplace. Despite its reputation for quality training, ABC Health and Safety faced the challenge of limited online visibility and struggled to attract a steady flow of inquiries. They aimed to broaden its reach and foster engagement among safety-conscious individuals and businesses

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Approach

We conducted a thorough website audit and revamped the site to be more conversion-focused, ensuring that it effectively captured and nurtured inquiries. Our team devised an extensive SEO strategy to boost organic traffic, targeting keywords and phrases relevant to Arbrit's services. To expand their reach, we created region-specific content tailored to potential students and professionals seeking health and safety training. Along with implementing targeted email campaigns to re-engage previous visitors and nurture them toward becoming inquiries, we also launched strategic PPC campaigns targeting users interested in health and safety training courses.

Outcome

During the inaugural year of our partnership, the client experienced a substantial 242% surge in incoming inquiries, a testament to the effectiveness of our meticulously designed website that prioritized conversion. Over the course of the initial 12 months, Arbrit saw a noteworthy 49% growth in organic traffic, decisively showcasing the triumphant results of our comprehensive SEO strategy. This marked a significant milestone in our journey together.

The magic did not end there. Our targeted content and dedicated SEO efforts brought about a remarkable 144% boost in the acquisition of new users originating from organic traffic within the first year. This exceptional growth in our online audience reaffirmed the impact of our localized content and SEO endeavors.

Notably, we achieved remarkable results by securing more than 45 keywords that consistently held the top 10 positions on Search Engine Results Pages (SERPs) during the initial 12 months. This level of visibility and prominence further solidified Arbrit's standing in the digital landscape and strengthened its online reach.

The transformation brought about by ENH was undeniable, enhancing Arbrit's online presence and elevating engagement levels. The significant upswing in inquiries, the augmented organic traffic, and the improved keyword rankings collectively underscore the tremendous success of our multifaceted SEO strategy, localized content initiatives, and the website redesign that prioritized conversion. This case study stands as a shining example of the remarkable impact that targeted digital marketing can achieve in revitalizing a company's digital presence and driving substantial growth.

Approach

We conducted a thorough website audit and revamped the site to be more conversion-focused, ensuring that it effectively captured and nurtured inquiries. Our team devised an extensive SEO strategy to boost organic traffic, targeting keywords and phrases relevant to Arbrit's services. To expand their reach, we created region-specific content tailored to potential students and professionals seeking health and safety training. Along with implementing targeted email campaigns to re-engage previous visitors and nurture them toward becoming inquiries, we also launched strategic PPC campaigns targeting users interested in health and safety training courses.

Outcome

During the inaugural year of our partnership, the client experienced a substantial 242% surge in incoming inquiries, a testament to the effectiveness of our meticulously designed website that prioritized conversion. Over the course of the initial 12 months, Arbrit saw a noteworthy 49% growth in organic traffic, decisively showcasing the triumphant results of our comprehensive SEO strategy. This marked a significant milestone in our journey together.

The magic did not end there. Our targeted content and dedicated SEO efforts brought about a remarkable 144% boost in the acquisition of new users originating from organic traffic within the first year. This exceptional growth in our online audience reaffirmed the impact of our localized content and SEO endeavors.

Notably, we achieved remarkable results by securing more than 45 keywords that consistently held the top 10 positions on Search Engine Results Pages (SERPs) during the initial 12 months. This level of visibility and prominence further solidified Arbrit's standing in the digital landscape and strengthened its online reach.

The transformation brought about by ENH was undeniable, enhancing Arbrit's online presence and elevating engagement levels. The significant upswing in inquiries, the augmented organic traffic, and the improved keyword rankings collectively underscore the tremendous success of our multifaceted SEO strategy, localized content initiatives, and the website redesign that prioritized conversion. This case study stands as a shining example of the remarkable impact that targeted digital marketing can achieve in revitalizing a company's digital presence and driving substantial growth.

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