Case

Studies

63% Increase in Qualified Leads and Conversions

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60%
Increase in organic traffic year on year over the first 12 months
151%
Increase in website traffic over the first 12 months
63%
Increase in qualified leads and conversions
214%
Increase in new users from organic traffic over the first 12 months

COMPANY PROFILE

CMS Printing Press is a Dubai-based printing company that provides printing and packaging solutions for a variety of industries. With over 30 years of experience, CMS Printing Press is committed to providing its customers with the highest quality products and services.

challenges

CMS Printing Press is a well-established printing and graphic design company in Dubai with a history spanning over two decades. Despite their excellent reputation within the local community, CMS Printing Press faced challenges in expanding their online presence and attracting a broader customer base.

While CMS Printing Press had a well-designed website, they were struggling to generate online leads and expand their reach beyond their local clientele. Their website was not ranking well in search engine results, and they lacked a robust digital marketing strategy.

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Approach

We began by conducting keyword research to identify valuable keywords related to printing and graphic design services. Content creation and optimization efforts were initiated, with a focus on creating informative and engaging articles and blog posts.

We launched an outreach campaign to acquire leads, collaborating with relevant industry blogs and websites. Regular social media posts and engagement activities were scheduled, including sharing informative graphics and design tips.

Outcome

Upon implementing the digital marketing strategy, CMS Printing Press experienced remarkable improvements. The most notable achievement was a substantial 63% increase in qualified leads. As a result of comprehensive on-page SEO optimization, CMS Printing Press's website saw a noteworthy rise in search engine rankings for relevant keywords. 

Moreover, the impact of the digital strategy extended to other vital metrics. Over the initial 12 months, there was an impressive 60% increase in organic traffic year-on-year, demonstrating the effectiveness of their approach in capturing a larger online audience. In the same period, the website's overall traffic surged by a remarkable 151%, reflecting the broader reach they achieved.

The heightened focus on SEO also led to a remarkable 214% increase in new users originating from organic traffic over the first 12 months. This substantial growth in the online audience demonstrated the successful targeting of potential customers through these strategies.

Furthermore, the client's campaigns garnered substantial attention. Over the last 6 months, there was a remarkable 312% surge in incoming inquiries, indicating the strong resonance of their marketing efforts.

Last but not least, the client's website saw more than 20 keywords consistently ranking in the top 10 on Search Engine Results Pages (SERPs) within the first 6 months. This exceptional level of visibility solidified their position in the digital landscape, effectively expanding their reach and engagement with their target audience.

Approach

We began by conducting keyword research to identify valuable keywords related to printing and graphic design services. Content creation and optimization efforts were initiated, with a focus on creating informative and engaging articles and blog posts.

We launched an outreach campaign to acquire leads, collaborating with relevant industry blogs and websites. Regular social media posts and engagement activities were scheduled, including sharing informative graphics and design tips.

Outcome

Upon implementing the digital marketing strategy, CMS Printing Press experienced remarkable improvements. The most notable achievement was a substantial 63% increase in qualified leads. As a result of comprehensive on-page SEO optimization, CMS Printing Press's website saw a noteworthy rise in search engine rankings for relevant keywords. 

Moreover, the impact of the digital strategy extended to other vital metrics. Over the initial 12 months, there was an impressive 60% increase in organic traffic year-on-year, demonstrating the effectiveness of their approach in capturing a larger online audience. In the same period, the website's overall traffic surged by a remarkable 151%, reflecting the broader reach they achieved.

The heightened focus on SEO also led to a remarkable 214% increase in new users originating from organic traffic over the first 12 months. This substantial growth in the online audience demonstrated the successful targeting of potential customers through these strategies.

Furthermore, the client's campaigns garnered substantial attention. Over the last 6 months, there was a remarkable 312% surge in incoming inquiries, indicating the strong resonance of their marketing efforts.

Last but not least, the client's website saw more than 20 keywords consistently ranking in the top 10 on Search Engine Results Pages (SERPs) within the first 6 months. This exceptional level of visibility solidified their position in the digital landscape, effectively expanding their reach and engagement with their target audience.

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