We initiated a holistic SEO strategy, including technical improvements and content optimization, to increase organic traffic and keyword rankings. A consistent and informative blog was created to attract organic traffic and demonstrate TopShelf's expertise in racking and shelving solutions. We employed local SEO strategies, including Google My Business optimization, location-based keywords, and local directories, to tap into the UAE market. Along with initiating targeted Google Ads campaigns to increase website traffic and attract potential customers, we worked on optimizing the website to improve the user experience and increase lead generation and inquiries.
In the span of the first 12 months, TopShelf celebrated a remarkable achievement with a staggering 245% surge in organic traffic, a clear testament to the resounding success of our carefully crafted SEO strategy. This impressive growth marked a pivotal milestone in our partnership.
Our concerted efforts in focused content creation and unwavering SEO endeavors yielded exceptional results, as TopShelf experienced an astonishing 424% increase in new users from organic traffic within the inaugural year. This significant uptick reflected the triumphant impact of our strategic approach.
By strategically targeting the local market, the client achieved a substantial 194% increase in traffic from visitors based in the UAE. This outcome not only emphasized the efficacy of our localized strategies but also underscored TopShelf's growing influence within its regional audience. The overarching success was further evident in the skyrocketing of overall website engagements, which saw a remarkable 391% increase. This uptick indicated that visitors were not merely browsing but actively exploring the diverse product offerings, a sign of heightened interest and a deepened connection with the brand.
In terms of SEO, our combined efforts led to more than 35 relevant keywords consistently ranking in the top 10 on Search Engine Results Pages (SERPs). This impressive achievement significantly solidified TopShelf's online presence and visibility within its niche, ensuring that the brand was prominently displayed to its target audience.