Saifee Computers×ENH
Case study · Accounting and business management software
Saifee Computers needed more businesses to discover and enquire about its accounting and business management software. ENH Marketing improved the website and combined SEO, Google Ads and social media marketing to increase enquiries by 85%.
Services for this project
01 The brief
Saifee Computers wanted to generate more enquiries for its accounting and business management software. The website needed to explain its software solutions clearly, reach businesses researching financial management systems and convert more visitors into potential customers.
ENH Marketing was engaged to improve the website, strengthen search visibility, run targeted Google campaigns and build regular engagement through social media.
Saifee Computers is a Dubai-based provider of accounting software and business management solutions with more than 10 years of industry experience. The company helps businesses manage their finances, reporting and operations more effectively through suitable software systems. Its solutions support organisations of different sizes and operational requirements.
02 The challenge
Saifee operated in a competitive software market containing established accounting platforms, software resellers and business technology providers. The company had a comprehensive product range, but its limited online presence made it difficult to reach businesses actively researching accounting and financial management software.
The existing website also needed to do more after attracting a visitor. Its design, content and user journey required improvement so potential customers could understand the available solutions and continue towards an enquiry.
Low search visibility restricted organic discovery, while limited social media engagement gave Saifee fewer opportunities to explain its software and demonstrate its experience. The campaign needed to connect the website, search results, paid advertising and social content around one clear goal: generating more relevant software enquiries.
03 What we did
ENH Marketing reviewed the website’s design, user experience and content. The audit identified areas that made it difficult for visitors to explore Saifee’s software solutions and continue towards contacting the company. These findings guided the website improvements and wider digital marketing strategy.
The website was revamped to create a clearer and more user-friendly experience. Pages were organised to communicate Saifee’s solutions more effectively and make important information easier to find. The updated journey supported conversion by giving interested businesses clearer routes to submit an enquiry.
SEO work focused on searches connected to accounting software, financial management and business software solutions. Website content and relevant pages were improved to help Saifee compete for valuable industry terms and attract more organic visitors.
Targeted PPC campaigns were launched across Google’s Search and Display networks. Search campaigns reached businesses actively looking for accounting software, while Display campaigns expanded Saifee’s visibility among relevant audiences. The campaigns directed potential customers to suitable website pages where they could review the solutions and enquire.
A social media calendar was created to maintain regular communication with Saifee’s audience. Content included:
This gave Saifee more opportunities to explain its expertise, engage its community and remain visible outside search results.
04 What changed
Saifee recorded an 85% increase in website conversions and enquiries. The improved website experience and wider digital strategy helped more visitors continue towards contacting the company about its software solutions.
Conversions generated through Google campaigns increased by 47% during the final six months of the reporting period. This showed that the targeted Search and Display campaigns were producing more valuable customer actions.
Organic website traffic increased by 37% year on year during the first 12 months. More businesses reached Saifee while researching accounting software and related business management solutions.
Over 40 relevant keywords consistently ranked within the top 10 search positions during the first year. These rankings strengthened Saifee’s visibility across searches connected to accounting software and financial management systems.
A structured content calendar gave Saifee a consistent presence across social media. Informative posts, webinars and customer success stories helped the company explain its solutions, share useful knowledge and build stronger connections with its audience.
Content calendar
05 Results
Saifee developed a clearer and more effective digital presence for its accounting and business management solutions. The improved website helped visitors understand the available software and continue towards an enquiry. SEO increased organic visibility, Google campaigns generated more conversions and social media supported ongoing audience engagement.