Royal Caviar×ENH
Case study · Premium caviar and seafood
Royal Caviar wanted to build awareness for its premium seafood range and generate more online purchases. ENH Marketing used Shopping Ads, remarketing and social media to reach high-value audiences, increasing sales by 132% within six months.
Services for this project
01 The brief
Royal Caviar wanted to increase online sales and build greater awareness for its premium caviar and seafood products. The campaign needed to reach specialist audiences who valued product quality, responsible sourcing and reliable delivery. It also had to encourage previous website visitors to return and complete their purchases.
ENH Marketing was engaged to research the market, develop targeted advertising campaigns and strengthen Royal Caviar’s visibility across Google and social media.
Royal Caviar is a HACCP-certified seafood supplier and distributor serving customers across the UAE and GCC. Its range includes sturgeon caviar, salmon, mackerel, fish roe and other fresh and frozen seafood products. The company supplies five-star hotels, first-class restaurants, professional chefs, event planners and individual customers.
02 The challenge
Royal Caviar operated within a specialised market where product quality, sourcing, freshness and trust all influence a customer’s decision. Its premium range deserved greater visibility, but limited brand awareness was restricting online sales and customer discovery.
The campaign also had to address several different customer groups. Gourmet chefs, caviar enthusiasts, hospitality buyers and high-end event planners each approached the product with different requirements.
Royal Caviar needed to communicate the quality and sustainability of its products while giving customers a clear route to purchase online. Social media also played an important role in presenting the brand visually and keeping its premium products visible to relevant audiences.
03 What we did
The project began with detailed research into Royal Caviar’s products, brand values and competitive strengths. This established the qualities that needed to be communicated through the advertising and helped identify the most relevant customer groups.
The target market was divided into several important audience segments, including:
This allowed the campaign message and product selection to reflect the interests of each group.
Shopping Ads were launched to place Royal Caviar’s products in front of customers actively looking for premium caviar and seafood. The campaigns highlighted the products visually while communicating their premium quality and sustainability. This gave potential customers a direct route to relevant product pages and online purchasing options.
Social media campaigns expanded product visibility among audiences with an interest in gourmet food, hospitality and premium dining. Campaign creative presented Royal Caviar’s products and brand qualities in a visual format suited to social platforms. Ongoing social content supported the advertising by keeping the product range visible between campaign interactions.
Dynamic remarketing campaigns reached people who had already visited the website and viewed specific products. These advertisements reminded potential customers about the products they had considered and encouraged them to return to complete their purchase.
Campaign performance was reviewed continuously. Audience response, product interest and advertising results were used to adjust the campaigns and direct more budget towards the activity producing stronger results.
04 What changed
Royal Caviar recorded a 132% increase in sales during the first six months of the partnership. The result exceeded the initial revenue goals and showed the impact of placing the products in front of carefully selected audiences.
Total online sales increased by 155% during the first 12 months. The continued growth showed that the campaign produced sustained ecommerce results beyond the initial six-month period.
The number of online orders increased by 30% during the first year. More customers moved beyond discovering the brand and completed a purchase through the website.
New users arriving through organic search increased by 97% over the first 12 months. This brought a larger audience to the website and expanded Royal Caviar’s visibility beyond paid advertising.
Traffic engagements increased by 230% during the first year. Visitors showed greater interest in the products and spent more time exploring Royal Caviar’s online range.
Over 50 relevant keywords ranked within the top 10 search positions during the first 12 months. These rankings made Royal Caviar easier to discover when customers searched for premium caviar and seafood products.
Social media gave Royal Caviar a visual platform for presenting its products, quality standards and brand values. Social content and advertising supported ongoing product discovery while reinforcing the premium positioning used across the wider campaign.
What social media presented
05 Results
The campaign increased sales by 132% in six months and produced continued growth across online revenue, orders, new users and website engagement during the first year.