ENH Marketing

Ariiz InternationalENH

Case study · Industrial sealing and MRO

Sealing the Search Results for an Industrial Sealing Distributor

A product-led website and SEO programme built around the specific seals, brands and supplier terms used by industrial buyers in the UAE and Africa.

Services for this project

  • Website Design & Development
  • Search Engine Optimisation
  • Local SEO
  • SEO Content
  • eBay Store Creation and Optimisation
  • Conversion Tracking
92 / 104 uae keywords ranking on the first page of google2,230 monthly website users at peak461 tracked enquiries in six months883 backlinks across 333 referring domains

At a glance

The challenge
Industrial buyers search for a precise product, material, manufacturer or sourcing need, in two markets: the UAE and Africa.
What we did
Product category and brand pages, separate UAE and Africa search programmes, technical guides, an eBay store for 1,000+ products and enquiry tracking.
The result
92 of 104 tracked UAE keywords on Google’s first page, with top-three keywords rising from 4 to 37.
The proof
  • 2,230monthly website users at peak
  • 461tracked enquiries in six months
  • 883backlinks across 333 referring domains

01 The brief

Ariiz International is a Dubai-based supplier, wholesaler and exporter of industrial sealing products. ENH Marketing was engaged to develop the website, organise its product and brand catalogue, improve search visibility and generate more direct enquiries.

About Ariiz International

Its catalogue includes oil seals, O-rings, hydraulic and pneumatic seals, mechanical seals, V-packings, wiper seals and end caps. The company also supplies products from international manufacturers such as TTO, Corteco, Kastas, Trisun and GMORS.

Ariiz serves industrial buyers in the UAE and international markets, including customers across Africa. ENH Marketing was engaged to develop the website, organise its product and brand catalogue, improve search visibility and generate more direct enquiries.

02 The challenge

Industrial sealing buyers usually search for a precise product, material, manufacturer or sourcing requirement.

Someone looking for a mechanical seal wholesaler has a different need from a buyer comparing nitrile and Viton O-rings or searching for a specific Corteco product. A small number of general service pages could not cover this range of search intent.

The business also needed to reach two different markets. Searches within the UAE often included local supplier and distributor terms, while buyers in African markets used different sourcing and export-related language.

Ariiz had an extensive product range that needed to be organised across its website and eBay store. The digital structure had to help buyers locate relevant products and give them clear routes to enquire by phone, WhatsApp or form.

03 What we did

How we did it.

  1. 01 / 06

    Built Pages Around Each Product Category

    The website was structured so that every major sealing category had a clear destination.

    Dedicated pages were created for oil seals, O-rings, hydraulic seals, pneumatic seals, mechanical seals, V-packings and other product families. This made the catalogue easier to navigate and gave search engines a specific page to rank for each product group.

    The content explained the product category, common applications and available sourcing options without forcing buyers to search through one general catalogue.

  2. 02 / 06

    Created Dedicated Brand and Supplier Pages

    Separate pages were developed for the international brands supplied by Ariiz, including TTO, Corteco, Kastas, Trisun and GMORS.

    These pages targeted buyers searching for a particular manufacturer alongside terms such as supplier, distributor, wholesaler and exporter.

    The brand-page structure also helped Ariiz appear for searches where the buyer already knew the product manufacturer and was looking for a regional source.

  3. 03 / 06

    Developed Separate Search Programmes for the UAE and Africa

    Two keyword sets were created to reflect the way buyers searched in each market.

    The UAE programme focused on local product, supplier and distributor searches. The Africa programme targeted regional sourcing and export enquiries.

    Keywords were mapped to relevant product, brand and supporting content pages rather than sending every search to the homepage.

  4. 04 / 06

    Published Technical Content for Buyers

    Technical guides were developed around questions that arise during product selection and purchasing.

    Topics included:

    • How to measure an O-ring
    • Nitrile and Viton material differences
    • Hydraulic seal manufacturing
    • Product applications and selection
    • Seal sourcing and supplier considerations

    This content helped the website capture research-stage searches while giving industrial buyers useful information before they contacted the company.

  5. 05 / 06

    Created and Optimised the eBay Store

    An eBay store was created and organised for more than 1,000 products.

    Product titles, categories and listing information were improved to help customers locate suitable items through marketplace searches. The store provided an additional sales and product-discovery route alongside the main website.

  6. 06 / 06

    Strengthened Local Visibility and Enquiry Tracking

    The Google Business Profile was managed to improve Ariiz’s visibility for nearby and location-based supplier searches.

    Phone calls, WhatsApp clicks, website visits and form submissions were tracked separately. This gave the team a clearer view of how search visibility turned into enquiries.

    Authority-building work also expanded the website’s backlink profile to 883 links across 333 referring domains.

04 What changed

What changed.

Broader First-Page Search Coverage

Ariiz reached the first page of Google for 92 of the 104 tracked UAE keywords.

The number of keywords appearing within the top three positions increased from four in April 2026 to 37. This growth covered product, brand, supplier, wholesaler and exporter searches.

“Mechanical seal wholesalers” improved from position four to the number-one position.

The dedicated Corteco supplier page generated 1,582 search impressions, showing the value of giving individual brands their own search destinations.

92/ 104
tracked UAE keywords on Google’s first page
Keywords in Google’s top three
  • “Mechanical seal wholesalers”#4#1
Google position, before and after

Website Traffic More Than Doubled

Monthly website users increased from 1,016 to a peak of 2,230.

Engaged sessions also doubled, reaching 1,110. More visitors were reaching relevant product and brand pages and continuing to explore the website.

Monthly website users

461 Tracked Enquiries in Six Months

The website generated 461 tracked enquiry actions over six months through phone calls, WhatsApp messages and forms.

This showed that the increase in search visibility was reaching buyers who wanted product information, availability or quotations.

  • 461tracked enquiries in six months, by phone, WhatsApp and form

Strong Local Search Activity

The Google Business Profile generated 490 direct calls and 1,023 website clicks over 12 months.

Direction requests reached 936 during the same period, creating another route for buyers to locate and contact the company.

  • 1,023website clicks
  • 936direction requests
  • 490direct calls
Google Business Profile, 12 months

Greater Website Authority

The backlink profile grew to 883 links across 333 referring domains, with the website reaching an authority score of nine.

  • 883backlinks
  • 333referring domains
  • 9authority score

05 Results

What it added up to.

The combined website, search, marketplace and local strategy gave Ariiz visibility across the different routes industrial buyers use to find sealing products. Customers could search by product, brand, supplier type or market and reach a page aligned with what they needed.

  • 92 / 104UAE keywords ranking on the first page of Google
  • 2,230Monthly website users at peak
  • 461Tracked enquiries in six months
  • 883Backlinks across 333 referring domains

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