Onyx General Contracting×ENH
Case study · Construction and general contracting
Onyx needed to reach customers searching for residential, commercial and industrial construction services in Dubai. ENH Marketing combined SEO, local search and project-led social media content to improve visibility, showcase the company’s work and generate more project enquiries.
Services for this project
01 The brief
Onyx wanted to build stronger digital visibility across the construction services it provides in Dubai and the wider UAE. ENH Marketing was engaged to develop an SEO and local search strategy that could increase visibility, bring relevant users to the website and generate more project enquiries.
The company needed to appear when property owners, developers and organisations searched for general contractors and specialised construction partners. Its website had to cover several project types while giving each service enough detail to compete in search.
02 The challenge
Dubai has a highly competitive construction sector. Established contractors, specialist builders and design-build companies compete for the same high-value searches and project opportunities.
Onyx needed to rank for general terms such as “construction company in Dubai” and “general contracting company in Dubai.” These broad searches carried strong competition.
The company also wanted visibility within specific construction sectors. Industrial warehouse construction, school construction, mosque construction and building refurbishment each involved different customer requirements and search behaviour.
A single general services page could not provide enough relevance across every category. Each priority sector needed a clear destination with content connected to its projects and customer searches.
Local search also played an important role. Potential customers needed to find Onyx through Google Search and Maps, visit the website and contact the team while researching contractors in Dubai.
03 What we did
The keyword strategy covered both general contracting searches and specialised project requirements. Priority areas included:
This gave Onyx the opportunity to appear across several parts of the construction market.
Dedicated landing pages were developed for priority construction sectors.
Each page focused on a specific project type and the searches connected to it. This gave potential clients a more relevant destination and helped search engines understand the services Onyx provides.
Website content was aligned with the information customers look for when assessing a construction company.
Service capabilities, project types and delivery areas were presented clearly across commercial, industrial and residential pages. This supported searches with stronger project intent.
The Google Business Profile was optimised to improve discovery through local searches and Google Maps.
This supported people searching for construction companies in Dubai and provided direct options to visit the website, call Onyx or request directions.
Social media content was created around Onyx’s ongoing and completed projects, construction progress and service capabilities.
These updates gave prospective clients a clearer view of the company’s work across residential, commercial and industrial construction. They also helped maintain an active brand presence while supporting the credibility built through search.
04 What changed
Onyx reached the number-one position for valuable construction terms, including:
These rankings improved the company’s visibility across general contracting and specialised project searches.
The website also secured top-three positions for:
This expanded Onyx’s visibility across education, industrial and general construction requirements.
Top-three positions
Over 45 construction-related keywords secured strong search positions.
This gave the company a wider presence across residential, commercial, industrial and refurbishment searches instead of relying on a small number of general terms.
Website activity reached more than 1,350 users at peak during 2025, supported by thousands of page views.
Visitors could enter through pages connected to the project type they were researching, giving them a clearer path to the relevant construction service.
The website maintained an average engagement rate of approximately 70%.
Average sessions exceeded three minutes, indicating that users were spending time reviewing Onyx’s services and construction capabilities.
The Google Business Profile generated more than 6,100 impressions during 2025.
Calls and direction requests passed 130 in a single month, showing that local visibility was leading potential customers towards direct contact with the company.
05 Results
Onyx established leading visibility across general contracting and specialised construction searches. Dedicated pages helped potential clients find the company according to their project requirements. Local search generated calls and direction requests, while strong engagement showed that visitors were actively reviewing the company’s services. The strategy gave Onyx a stronger route to inbound project enquiries across residential, commercial and industrial construction.