Shass Gift & PromotionsENH

Case study · B2B ecommerce and corporate gifting

Building the Store, Then Winning the Search for Corporate Gifts

An end-to-end e-commerce build covering more than 230 product categories, followed by an SEO programme targeting corporate gifting searches across Dubai and the UAE.

Services for this project

Ecommerce Website Design & Development
Search Engine Optimisation
Local SEO
SEO Content
Conversion Tracking
shassgift.com

47 / 67 tracked keywords ranking on the first page of google4,509 monthly website users at peak552 tracked conversions in six months3.7K backlinks across 379 referring domains47 / 67 tracked keywords on page one#52 → #4 gift items Dubai

At a glance

The challenge: Organise hundreds of gifting product routes, and serve buyers who order online as well as buyers who need a quotation.
What we did: Built a store with 9 departments, 72 categories and 230+ subcategories, direct and B2B buying routes, a product-led SEO programme and enquiry tracking.
The result: 552 tracked conversions in six months, with monthly conversions up 82%.
The proof: 47 / 67tracked keywords on page one
4,509monthly website users at peak
#52 → #4gift items Dubai

01 The brief

Shass Gift & Promotions is a Dubai-based supplier of corporate gifts, promotional merchandise and customised branded products. ENH Marketing was engaged to build an e-commerce website capable of organising this extensive catalogue, supporting both direct orders and quotation requests, and attracting customers through high-intent product and supplier searches.

About Shass Gift & Promotions

Its catalogue covers technology accessories, drinkware, stationery, bags, awards, apparel, executive gifts and event giveaways. The company serves businesses looking for individual promotional products, large branded orders and complete gifting solutions.

02 The challenge

Corporate gifting buyers rarely search using one general phrase. They may look for a specific product, material, branding option, supplier type or delivery location.

Shass needed a website that could accommodate hundreds of these product routes without making the catalogue difficult to browse. Each department, category and subcategory also needed a clear page that search engines could index.

The purchasing journey varied as well. Some customers were ready to place an order online, while businesses planning larger quantities wanted a quotation, product code or downloadable catalogue before speaking with the sales team.

The website therefore needed to support product discovery, direct shopping and B2B enquiries while competing for crowded corporate gift and promotional merchandise searches in the UAE.

03 What we did

How we did it.

01 / 05
Built the Ecommerce Catalogue Structure
The store was organised into nine departments, 72 categories and more than 230 subcategories.
Each major product group received its own indexable page. This made it easier for customers to move through the catalogue and allowed search engines to match individual pages with more specific product searches.
Products were organised using clear names and SKU codes so buyers could locate, compare and enquire about particular items.
02 / 05
Created Direct and B2B Buying Routes
The ecommerce experience included:
- Shopping cart and secure checkout
- Customer accounts
- Wishlist and product comparison
- Quick product views
- Multi-currency support
- Downloadable product catalogue
- Quote requests
- Direct online ordering
Quotation options were placed alongside ecommerce actions so corporate buyers could choose the route that suited the size and requirements of their order.
03 / 05
Targeted Product and Supplier Searches
The SEO programme covered broad corporate gifting terms and specific product-led searches.
Keywords were mapped to the relevant department, category and subcategory pages. Page titles, headings, descriptions and internal links were improved to help search engines understand the catalogue and direct visitors to a relevant starting point.
Supporting content also addressed common buying questions and helped Shass build visibility beyond the main product pages.
04 / 05
Tracked Each Enquiry Route Separately
Conversion tracking was configured for:
- Phone calls
- WhatsApp enquiries
- Website enquiry forms
- Quote requests
- Completed orders
This allowed the team to see how customers moved through the website and which search terms and pages produced useful actions.
05 / 05
Strengthened Local and Domain Authority
The Google Business Profile was managed to improve visibility for customers looking for a corporate gifting supplier in Dubai.
Ongoing authority-building work expanded the website’s backlink profile to 3.7K links across 379 referring domains.

04 What changed

What changed.

More Page-One Search Visibility

Shass improved its rankings across broad gifting terms and individual product searches.

“Gift items Dubai” moved from position 52 to number four, while “promotional premium gift items” climbed from position 14 to the number-one position.

The number of tracked keywords appearing on the first page of Google increased from 14 to 36 between March and August. Across the wider programme, 47 of 67 tracked keywords reached page one.

“Gift items Dubai”~~#52~~#4
“promotional premium gift items”~~#14~~#1

Google position, before and after

Tracked keywords on Google’s first page

Higher Website Engagement

Monthly website users reached a peak of 4,509 as more visitors arrived through product and supplier searches.

The website engagement rate increased from 75% to 89%. Average engagement time rose from 1 minute 23 seconds to 4 minutes 1 second, indicating that visitors were spending longer exploring products and categories.

Engagement rate
~~75%~~89%
Average engagement time
~~1m 23s~~4m 01s

4,509monthly website users at peak

More Enquiries and Ecommerce Actions

The website recorded 552 tracked conversions over six months.

Monthly conversions increased by 82%, rising from 57 in March to 104 in August. WhatsApp enquiries more than doubled during the same period, increasing from 38 to 79 per month.

The combination of direct checkout and quotation options gave different types of buyers a suitable way to proceed.

Tracked conversions per month

WhatsApp enquiries per month, March to August
3879

Stronger Local Buying Intent

The Google Business Profile generated 1,444 direction requests over 12 months, connecting online discovery with visits to the business.

This local activity supported the website’s organic visibility and provided another route for Dubai-based customers to reach Shass.

1,444direction requests over 12 months

New Traffic Through AI Assistants

AI assistants referred 121 website sessions in August.

This added another source of product discovery alongside Google Search, Google Maps and direct website visits.

121sessions referred by AI assistants in August

05 Results

What it added up to.

By building the catalogue around individual buying needs, Shass gained a stronger ecommerce foundation and many more opportunities to appear for specific corporate gifting searches. The store now supports product research, quotations and direct purchases while generating measurable enquiries across search, local listings and emerging AI channels.

47 / 67Tracked keywords ranking on the first page of Google
4,509Monthly website users at peak
552Tracked conversions in six months
3.7KBacklinks across 379 referring domains

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