ENH Marketing

Brands To GoENH

Case study · Retail & fashion · UAE

3 stores.78 days.One launch team.

How ENH took Brands To Go from a signed contract to three open stores in Ajman and Abu Dhabi, while cutting cost per click on Meta by 46%.

Client
Brands To Go
Stores
Al Jerf, Ajman · Al Wahda Mall · Reem Mall
Period
April to September 2026
Services
Performance · Social · Web
4.39M impressions in launch month2.11M people reached121 social posts1,200+ Scan & Win entries3,037 direction requests−46% cost per click
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At a glance

The challenge
3 stores to open in one summer, the first one 19 days after signing.
What we did
Store launch kit, social content, paid media, local search and a Scan & Win mall activation.
The result
3 stores opened in 78 days: Ajman, Al Wahda Mall and Reem Mall.
The proof
  • −46%Meta cost per click, June to August
  • 2.11Mpeople reached on Meta in launch month
  • 3,037Google direction requests to the Ajman store

01 The brief

Brands To Go signed with ENH on 25 April 2026. Nineteen days later, its first store opened in Al Jerf, Ajman. By the last day of July, two more had opened in Abu Dhabi, at Al Wahda Mall and Reem Mall, three days apart. Every opening needed its own brand kit, content, campaigns and crowd.

Meet the brand

Brands To Go key visual: a shopper leaping with red Brands To Go bags beside the logo and the line Your Brands. Your Prices.

Brands To Go key visual · “Your Brands. Your Prices.”

02 The rollout

Three openings. One summer.

  1. Contract signed

    ENH's social team mobilised. Ajman chosen as the first launch location.

  2. Pre-launch content

    4 videos, 6 statics and a GIF built the Ajman countdown, backed by test campaigns from 1 May.

  3. Store 01

    Ajman opens

    The Al Jerf store launched with inauguration and "Launching Tomorrow" creative, straight into an Eid shopping campaign from 15 May.

  4. Launch month

    45 social posts, 6 influencer collaborations and 11 audience ad sets tested on Meta.

  5. Store 02

    Al Wahda Mall opens

    A mall launch kit for both Abu Dhabi stores: VIP invitations, cash vouchers, flag pole banners and escalator branding.

  6. Store 03

    Reem Mall opens

    Three days later. The Scan & Win activation collected more than 1,200 entries.

  7. Dubai Silicon Oasis prep

    10 lightbox variants, LED screen specs, a launch emailer, VIP invites and discount vouchers.

  8. Store 04

    DSO goes live

    Paid media on Meta and TikTok scheduled for the fourth location.

  9. Store 05

    Manar Mall

    The next Brands To Go store, in Ras Al Khaimah.

03 The launch kit

Everything a store needs on day one.

Key visuals, signage, print and in-store screens were designed, approved and produced for Ajman, then extended to both Abu Dhabi malls and prepared for Dubai Silicon Oasis.

Keep scrolling. The receipt prints as you go.

ENH MARKETING LLC
LAUNCH ORDER · BRANDS TO GO

25.04.2026→31.08.2026

  • Entrance glass panels13
  • Store signage sections13
  • Shelf toppers47
  • Pricing displays16
  • Store policy boards11
  • Flag pole banners, malls40
  • Instagram category covers11
  • Lightbox variants, DSO10
  • Social posts, May to Aug121

Stores opened3

STATUS: NOW OPEN

Thank you for launching with ENH

04 The content engine

121 posts in four months.

19May
45Jun
31Jul
26Aug
Reels Statics
6

Influencer collaborations in June alone, with accounts from 21K to 513K followers

35+

Instagram stories in the Ajman launch month

4

Monthly shoots from May to August in Ajman and Reem Mall, including a full-day mall shoot

30

Reels in June, the highest video output of the period

05 The media curve

Clicks got cheaper as the stores grew.

Cost per click fell 46% in two months

Meta and TikTok launched alongside the Ajman opening. As budget moved into a dedicated Store Traffic campaign for the mall launches, cost per click on Meta dropped 21% in July and 46% by August, compared with June.

Click-through rate nearly quadrupled

From 0.81% in June to 2.40% in July, holding at 2.00% in August and reaching 3.13% in the first half of September. One store traffic ad for shoes drove 8,901 link clicks in August on its own.

Five times the landing page views

Landing page views grew from 1,910 in June to 9,893 in July as store visit campaigns scaled for Al Wahda Mall and Reem Mall.

06 Scan & Win

Mall traffic you could count.

A campaign microsite with two page layouts, bilingual QR placards and shopping bags, and a crowd-puller on the mall floor: two stilt walkers and a promoter walking Reem Mall with the QR code.

1,200+entries at Reem Mall

2 stilt walkersBilingual QR placards2 microsite layouts1 promoter

Illustration

07 From search to store

Searches that turned into directions.

3,037Google direction requests to the Ajman store, June to September 2026

519Jun
1,420Jul
994Aug
92%mobile

of Google Business Profile activity in September came from mobile devices

08 Results

What it added up to.

  • 3stores opened in 78 days
  • −46%cost per click on Meta, June to August
  • 2.11Mpeople reached on Meta in launch month
  • 3,037direction requests to the Ajman store

Opening a store in the UAE?

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Figures from ENH's Brands To Go client review, April to September 2026. Cost per click shown as change against June; ad spend is not disclosed.