Claim Your Business on ChatGPT in the UAE
ChatGPT already answers questions about businesses like yours. Business Hub is where you set the record it works from, and where you see what it sends back.
Your Business in ChatGPT Is Already There
Business Hub is the profile OpenAI lets a business claim, correct and keep current inside ChatGPT.
Until it is claimed, what ChatGPT holds about you is assembled from whatever it found elsewhere on the web.
Once the profile is yours, the description, the category, the logo and the delivery and returns terms are yours to set. OpenAI reviews what you submit before it publishes, and ChatGPT still reads other sources about you alongside it, which is why the profile is only worth as much as the rest of your presence agrees with it.
That is the work we take on. We write and set the profile, keep it consistent with your website and your other listings, and report on the mentions and clicks it earns. For the wider picture across every assistant, see our AI search visibility service.
What we do not do is claim the business for you. OpenAI asks for a government issued ID and proof that the person is authorised to represent the company, so that check has to be passed by someone inside the business. We will tell you exactly what it needs and read the result with you.
There is one part of this nobody can do on your behalf. It is worth knowing which part before you start.
| Step | ENH Marketing | Your side |
|---|---|---|
| Claiming the listing | We walk you through it and tell you which verification route fits. | Someone authorised signs in and makes the claim. |
| Identity verification | We prepare the details so they match your records. | Your ID and proof of authority, which OpenAI requires from a representative. |
| Profile copy and category | Written, set and submitted for review by us. | A short approval before anything is submitted. |
| Logo, cover image and policies | Prepared and applied to the profile. | The source files and your current delivery and returns terms. |
| Consistency elsewhere | We check your website and other listings say the same thing. | Access, or the name of whoever holds it. |
| Reporting | Mentions, website clicks and discovery topics, read and explained. | Nothing. The report comes to you. |
Claiming the listing
ENH Marketing
We walk you through it and tell you which verification route fits.
Your side
Someone authorised signs in and makes the claim.
Identity verification
ENH Marketing
We prepare the details so they match your records.
Your side
Your ID and proof of authority, which OpenAI requires from a representative.
Profile copy and category
ENH Marketing
Written, set and submitted for review by us.
Your side
A short approval before anything is submitted.
Logo, cover image and policies
ENH Marketing
Prepared and applied to the profile.
Your side
The source files and your current delivery and returns terms.
Consistency elsewhere
ENH Marketing
We check your website and other listings say the same thing.
Your side
Access, or the name of whoever holds it.
Reporting
ENH Marketing
Mentions, website clicks and discovery topics, read and explained.
Your side
Nothing. The report comes to you.
The division is not ours to move. OpenAI decides who may verify a business, and it is deliberately the business itself.
Two pieces, and they run in that order.
- 01
The description and category
How you describe what you sell decides which questions you turn up in. We write it to match the words customers actually use, and set the category that fits rather than the one that sounds largest.
- 02
Logo, cover image and policies
The profile carries your logo, a cover image and your delivery and returns terms. These are the details a customer checks before they act, and the ones most often left at whatever was true two years ago.
- 03
Agreement across your presence
ChatGPT reads other sources about you as well as the profile. If your website, your Google listing and your profile disagree on hours or services, fixing one of the three fixes nothing. We check them together.
- 04
Submission and review
OpenAI reviews changes before publishing them, and updates take their own time to reach a listing or an answer. We submit, track what lands and tell you when it has.
- 05
Mentions and clicks
Business Hub reports how often ChatGPT referred to your website and how often someone clicked through. We read those rather than forward them, because a blank figure means too little data, not no activity.
- 06
Discovery topics, and what to do
The themes behind the answers you appear in are the useful part. They say what people are trying to find out when your name comes up, which is where the next piece of work usually comes from.
Four stages. The first one is yours, and the last one does not stop.
- 01
Check what is there
We look at what ChatGPT currently says about your business, whether a listing already exists, and which verification routes are open to you.
- 02
You claim and verify
Someone authorised inside the business makes the claim and passes the identity check. We prepare the details beforehand so they match your records, which is what most failed checks come down to.
- 03
We build the profile
Description, category, logo, cover image, delivery and returns terms, written and submitted. Then the same details corrected anywhere else they are wrong.
- 04
We watch and report
Mentions, website clicks and discovery topics, read each reporting cycle, with what we think is worth changing next.
Review times are OpenAI's and vary. We do not promise a date we do not control.
Worth saying before you start, because some of it is being sold the other way round.
- 01
It does not buy placement
OpenAI states that its recommendations stay independent and that advertising does not influence them. Claiming gives you an accurate record, not a better position.
- 02
Business agents are US only
The customer-facing agent some coverage describes is open to eligible ecommerce and online service companies in the United States with a website, and nowhere else yet.
- 03
Physical shops are limited
Stores and restaurants with a location can currently claim only a listing that already exists in the United States. A UAE restaurant cannot claim one today.
- 04
Brands are handled separately
Each brand is managed on its own. Claiming a parent company does not claim its locations, and there is no central view across them.
- 05
You never see the questions
No prompts, no conversations, nothing at the level of an individual customer. The reporting is aggregate, and that is the whole of it.
- 06
Published profiles stay published
Only an unpublished draft can be deleted. Support will not remove or hide a live profile as part of a setup request, so it is worth being right the first time.
The proof — 28 client stories
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next?Start the climb
FAQ
Everything you need to know about working with Dubai’s result-driven digital marketing agency.
OpenAI has not published a country list. It says that claiming depends on where the business is, what kind of business it is, and whether the verification it would need is supported there. The quickest answer is to look: sign in, open Business Hub and search for the company. Two limits are stated outright, and both are worth knowing first: business agents are available in the United States only, and shops and restaurants with a physical location can claim US listings only.
No, and nobody can. OpenAI asks for a government issued ID and proof that the person is authorised to represent the company, so the claim and the identity check have to be completed by someone inside the business. We prepare everything that goes into it, tell you which verification route fits, and read the outcome with you.
It records that the identity check behind the profile was approved. It is not an endorsement, and claiming a business on its own does not add it.
There is no promise of that, from OpenAI or from us. What a claimed profile gives you is an accurate record: the right website, the right category, the right returns policy. If ChatGPT is going to mention your business, that is what it should be working from.
Two reasons, usually. OpenAI reviews changes before they go live, and they then take their own time to reach answers. And ChatGPT reads other sources about you, so an answer may be repeating something it found elsewhere. The second reason is the one worth acting on.
The admin who claimed the business can bring in colleagues and give an agency access to manage the profile. Everyone uses their own ChatGPT login. We would always rather the claim itself sat with the business, on an account you will still control when people change roles.
No. OpenAI states that neither an advertising account nor an enterprise agreement is needed to claim an eligible business. Claiming, advertising and publishing an agent are three separate decisions.
The person who will hold the claim and the account they will use, your trade licence and proof of authority for the identity check, your logo and a cover image, and your current delivery and returns terms. If your DNS is held by someone else, their name.
Tell us what ChatGPT currently says about your business, and who inside the company would hold the claim.
We will check what is there today, tell you which verification route is open to you, and set out what the profile needs before anything is submitted.
Our insights