Being crawlable by the right bots
GPTBot, OAI-SearchBot, PerplexityBot, and ClaudeBot are controlled through robots.txt. Some sites block them by accident and then wonder about the silence.
See how your brand appears across Google AI Overviews, ChatGPT, Perplexity, Gemini, and Copilot, then strengthen the content, technical access, and third-party signals that influence those answers.
























































Someone asks ChatGPT for a recommendation in your category. Three companies get named. You are not one of them, and there is no dashboard anywhere that will tell you it happened.
ENH Marketing works on how brands appear in AI answers, across Google's AI Overviews and AI Mode, ChatGPT, Perplexity, Gemini, and Copilot. Plenty of what is currently sold as this work does nothing, and we are going to tell you which parts on this page rather than in the proposal. As a Dubai digital marketing agency, we focus on work businesses can actually check, and this is a field where checking matters.
means being the source an AI assistant draws on when it answers a question.
means much the same thing, aimed at systems that generate an answer rather than list links.
Neither term comes from Google, OpenAI or anyone else who runs these systems. They are industry coinages, invented by people selling the service, which is worth knowing before anyone quotes you for it.
The real question
The underlying question is real, though: when a machine answers on your behalf, does your business get mentioned?
Worth reading before you buy anything, because it is unusually direct.
Google's documentation on AI features states:
There are no additional requirements to appear in AI Overviews or AI Mode, nor other special optimizations necessary.
It goes further.
You don't need to create new machine-readable files, AI text files, or markup to appear in these features. There's also no special schema.org structured data that you need to add.
To be eligible as a supporting link, a page needs to be
indexed
eligible to appear with a snippet
That is the whole technical requirement.
Google also describes AI Overviews and AI Mode using a “query fan-out” technique, running multiple related searches across subtopics to build one answer. Which has a practical consequence: content that answers the neighbouring questions, not only the headline one, has more chances to be picked up.
So for Google's AI surfaces, the honest answer is that good SEO is the work. Anyone charging you separately for Google GEO should be asked what they are doing that ordinary SEO would not. The work also connects with SEO, content, and the technical foundations used across broader digital marketing services.
How it finds current information
Uses Google’s Search index, ranking systems and related searches to build responses
What this means for your website
Standard SEO remains the starting point. Pages must be indexed and eligible to appear in Google Search. No AI-specific file or markup is required
How it finds current information
Can search the web using OpenAI’s crawlers and results from search partners. It may also answer from model knowledge when web search is not used
What this means for your website
Allow OAI-SearchBot to access your website. Keep important business information clear on your own site and consistent across credible third-party sources
How it finds current information
Searches the web in real time and includes numbered citations linking to the sources used
What this means for your website
You can review which pages are being cited, check whether they support the answer and identify subjects your website has yet to cover properly
How it finds current information
Uses its model knowledge and can access public information from Google Search, Maps, YouTube and other Google services
What this means for your website
Google Search visibility matters, along with accurate and consistent information across the Google services relevant to your business
How it finds current information
Uses Bing search results when web search is enabled. Microsoft 365 versions may also use authorised work data
What this means for your website
Make sure your website can be crawled and indexed by Bing. Bing visibility can directly affect web-grounded Copilot answers
A crawlable website gives these systems reliable information from the business itself. They may also find reviews, directories, press coverage, videos, forum discussions and other third-party sources.
Your website remains the main source you control. Keeping the same core information accurate across the wider web gives AI assistants more evidence to understand and reference your brand.
We run your category's real questions across the main assistants and record what comes back, including who is being named instead of you.
Crawler access, Bing indexing, text availability, entity consistency across your listings.
Content built around the questions that came up in stage one, including the neighbouring ones.
Directories, listings, roundups and review platforms, because that is what the non-Google systems read.
Same prompts, same intervals, so movement is visible rather than claimed.
Categories where buyers research before contacting anyone: professional services, clinics, B2B suppliers, education
Businesses already seeing enquiries mention an AI assistant
Anyone whose competitors get named in AI answers when they do not
Brands with an entity problem: several name variations, inconsistent listings, or an old address still circulating
If your customers buy on impulse from a Reels ad, this is not your priority yet, and we will tell you so.
We will not promise
We will show you
How it is measured
Tested with the same prompts each time, so the comparison means something.
Boost Your Brand’s Visibility Across Google, ChatGPT & AI-Powered Search
The proof — 22 client stories
01Consistent Sales Growth Driven by High-Quality Lead Generation
02Driving Search & Local Market Dominance for a Corporate Gifting Brand
03Strengthening Search Authority & Local Lead Growth in Industrial Supply
04Capturing High-Value Cleaning Contracts Through Targeted SEO
05Transforming Digital Visibility for a Refrigeration Manufacturer
06Expanding Search Visibility & Lead Growth for an Enterprise IT Distributor
07Driving High-Intent Search Growth for an Industrial Sealing Supplier
08Achieving Digital Dominance with 1,350+ Monthly Users and 6,100+ GMB Impressions
09Driving High-Intent Visibility for Aviation Compliance Training
10Driving Digital Growth with a 346% Increase in Website Traffic
11Elevating Engagement - A 371% Boost in Website Interactions
12Driving Success for PKF with 71% Traffic Surge
13Accelerating Success with a 155% Growth in Website Traffic
14Incredible 64x Increase in Social Media Impressions for AllDay Supermarket
15Transforming the High-End IT Product E-Commerce Experience
16Revamping IT Solutions with a 128% Increase in Organic Traffic
17Boosting Organic Traffic by 245% in 12 months
18Empowering Health and Safety with a 242% Increase in Enquiries
19Accounting Software Sales with an 85% Increase in Enquiries
20Increase in sales by 132% in the First Six Months
2129% Increase in Local Calls for a Dental Clinic
22New Market Expansion for a Washroom Solutions Provider
FAQ
Everything you need to know about working with Dubai’s result-driven digital marketing agency.
SEO covers visibility in search results generally. AEO and GEO are industry terms for being cited inside AI-generated answers. For Google's AI features, the work overlaps almost entirely with SEO. For ChatGPT and Perplexity, third-party mentions and crawler access matter more.
Google's guidance says AI text files are not required for its AI features, and reports on whether other assistants use it disagree. It is cheap to add and unlikely to do much. Treat anyone selling it as a main deliverable with caution.
No, and nobody can. These systems produce different answers to the same question at different times. What we can do is test where you currently stand, work on the inputs that influence it, and show you what changed.
Prompt testing. We run the questions your buyers would ask across the main assistants and record who gets named. That is the only reliable method, and it needs repeating on a schedule to be worth anything.
Partly. Referrals from AI domains appear as traffic sources, and Google reports AI Overviews and AI Mode inside Search Console under the Web search type. Neither gives you a clean separate number, which is why we also use self-reported attribution on forms.
Google states there is no special structured data required for its AI features. We still recommend schema, because it helps machines parse your pages correctly and it earns rich results in ordinary search. Just not on the basis that it unlocks AI Overviews.
That is a business decision, not a technical one. Blocking protects your content from being used for training but removes you from answers that could send buyers. Most businesses selling something want to be found. Publishers often decide otherwise.
Tell us your category and the questions your customers ask before they buy. We will run them across the main assistants and send you what comes back, including which competitors get named.
No charge for the first read. If you are already showing up well, we will tell you that and leave you alone.
Our insights