Understand how your brand is represented across Google AI Overviews, ChatGPT, Perplexity, Gemini and Copilot, then strengthen the content, technical accessibility and trusted third-party signals that help AI systems understand your business.
Someone asks ChatGPT for a recommendation in your category. Three companies are named. Your business is not one of them — and there may be no simple report showing exactly why.
ENH Marketing helps businesses understand and strengthen how their brand and information are represented across Google AI Overviews and AI Mode, ChatGPT, Perplexity, Gemini and Copilot. Not every AI visibility activity delivers meaningful value. We focus on the areas that can be researched, improved and monitored — from content and technical accessibility to brand information, third-party references and other signals that help AI systems understand your business. As a Dubai digital marketing agency, we connect AEO and GEO with SEO, content, websites and wider digital marketing rather than treating AI visibility as a standalone tactic.
is commonly used to describe work aimed at helping content provide clear, useful answers that can be surfaced by answer-focused search experiences and AI assistants.
is a broader term used for efforts to improve how a business and its information are understood and represented in generative AI and search experiences.
Neither term is an official Google or OpenAI product category. The terminology is still evolving, and different agencies may use AEO and GEO to describe different types of work. That makes it important to look beyond the label and understand exactly what is being proposed.
The real question
The underlying question is straightforward: when an AI system answers a question about your category, does it have enough accurate, relevant information to understand and represent your business?
Different AI assistants use different combinations of search indexes, web crawling, model knowledge and other information sources. That means there is no single optimisation method that applies equally to every platform.
How it can find current information
Uses Google Search and can run multiple related searches across subtopics and sources to build an answer
What this means for your website
Standard SEO remains the foundation. Pages need to be accessible, indexed and eligible for Google Search. Google does not require a special AI file or AI-specific schema
How it can find current information
When web search is used, ChatGPT can search the web and provide links and citations. OpenAI uses OAI-SearchBot to help surface websites in ChatGPT search results
What this means for your website
Allow OAI-SearchBot to crawl pages you want eligible for ChatGPT search. Keep important business information clear, current and easy to verify
How it can find current information
Uses web search to retrieve current information and can provide citations to the sources used in an answer
What this means for your website
Review which pages and sources are being referenced and identify important questions or topics your website does not address clearly
How it can find current information
Can draw on Google’s information systems and public web information, depending on the product and query
What this means for your website
Strong Google Search visibility and accurate business information across relevant Google properties remain important foundations
How it can find current information
When web search is enabled, Copilot can generate search queries and use Bing results to ground its responses
What this means for your website
Make sure important website content is crawlable and discoverable through Bing, particularly for web-grounded Copilot experiences
A crawlable, well-structured website gives AI systems reliable information directly from the business. But it is only part of the picture. AI systems may also encounter your business through reviews, directories, industry publications, partner websites, news coverage, videos, social platforms and other publicly available sources.
That makes consistency important. Your website should clearly explain who you are, what you offer, where you operate and who you serve. Important information should also be accurate and consistent across credible third-party sources. The objective is not to control what an AI assistant says. It is to make accurate, relevant information about your business easier for search engines and AI systems to discover, understand and reference.
Worth understanding before paying for a separate “GEO” package, because Google’s guidance is quite direct.
Google states that:
there are no additional technical requirements or special optimisations required to appear in AI Overviews or AI Mode.
It goes further.
You do not need to create special AI files or add special schema specifically for these features.
For a page to be considered as a supporting web source, it needs to be
accessible to Google
indexed
eligible to appear in Search
Google also makes clear that standard SEO fundamentals continue to matter for its generative AI features.
Google’s AI search experiences can draw on multiple searches and sources to develop an answer. That makes useful, well-structured content particularly important: a page that answers the main question clearly, while also addressing relevant supporting questions, can provide more useful information for these systems to work with.
The practical takeaway is straightforward: there is no secret Google GEO setting. For Google’s AI search features, strong technical SEO, useful original content, clear information and sound search fundamentals remain the foundation. That does not make AI visibility irrelevant. It means the value lies in understanding how your brand is represented, identifying gaps in the information available about your business and improving the signals that can be influenced — rather than selling a special optimisation that Google itself does not require.
AI visibility is not about adding an “AI optimisation” tag to a website. The practical work is mostly about making your business easier to crawl, understand, verify and reference.
The practical approach is simple: make the information accessible, useful, consistent and verifiable — then measure how your brand and content are actually being represented across AI-powered search experiences.
We test real questions relevant to your category across the major AI search experiences and record what appears, which businesses are mentioned, which sources are cited and where your brand is represented.
We review crawler access, search indexing, important content in accessible text and the consistency of your business information across your website and relevant external sources.
We identify questions your existing content does not answer clearly and develop or improve content around the main questions, supporting questions and information customers are likely to need next.
We review relevant directories, listings, industry publications, review platforms, partner sites and other credible sources where your business may be discovered or referenced. Where appropriate, we identify opportunities to improve the accuracy and breadth of your external presence.
We repeat the same or comparable prompts at defined intervals and record what changes. This creates a documented view of how your brand is being represented over time rather than relying on isolated examples or unsupported visibility claims.
AI responses can vary by query, platform, location, available sources and the information an AI system retrieves at the time. No agency can reliably control those variables. What we can do is establish a baseline, test defined questions consistently and document what changes.
We will not promise
You will see
How it is measured
We use the same or comparable prompts at defined intervals, so the results can be compared over time rather than presented as isolated examples.
AI search visibility is particularly relevant for:
Research-led categories — Professional services, healthcare, B2B suppliers, education and other businesses where customers compare options before making contact
Businesses already receiving AI-referred enquiries — Especially where customers mention ChatGPT, Gemini, Perplexity or another AI assistant during their research
Businesses being overlooked in AI answers — Particularly when relevant competitors are being mentioned or cited while your business is absent
Brands with inconsistent identity signals — Multiple business-name variations, outdated addresses, conflicting listings or other information that makes the business harder to identify consistently
Not every business needs a dedicated AEO or GEO programme. If most of your customers discover and buy from you immediately through social advertising or other impulse-driven channels, improving AI search visibility may not be the priority right now. We start by assessing whether the opportunity is relevant to your customer journey — before recommending the work.
Your AI search presence is shaped by the same digital foundations that support search, content and conversion. ENH connects AEO and GEO with SEO, website content, website optimisation, paid media and wider digital marketing to keep your brand information clear, consistent and useful across the customer journey.
Boost Your Brand’s Visibility Across Google, ChatGPT & AI-Powered Search
The proof — 23 client stories
Consistent Sales Growth Driven by High-Quality Lead Generation
Driving Search & Local Market Dominance for a Corporate Gifting Brand
Strengthening Search Authority & Local Lead Growth in Industrial Supply
Capturing High-Value Cleaning Contracts Through Targeted SEO
Transforming Digital Visibility for a Refrigeration Manufacturer
Expanding Search Visibility & Lead Growth for an Enterprise IT Distributor
Driving High-Intent Search Growth for an Industrial Sealing Supplier
Achieving Digital Dominance with 1,350+ Monthly Users and 6,100+ GMB Impressions
Driving High-Intent Visibility for Aviation Compliance Training
Driving Digital Growth with a 346% Increase in Website Traffic
Elevating Engagement - A 371% Boost in Website Interactions
Driving Success for PKF with 71% Traffic Surge
Accelerating Success with a 155% Growth in Website Traffic
Incredible 64x Increase in Social Media Impressions for AllDay Supermarket
Transforming the High-End IT Product E-Commerce Experience
Revamping IT Solutions with a 128% Increase in Organic Traffic
Boosting Organic Traffic by 245% in 12 months
Empowering Health and Safety with a 242% Increase in Enquiries
Accounting Software Sales with an 85% Increase in Enquiries
Increase in sales by 132% in the First Six Months
29% Increase in Local Calls for a Dental Clinic
New Market Expansion for a Washroom Solutions Provider
Search dominance and multilingual expansion
SEO covers visibility in search results generally. AEO and GEO are industry terms for being cited inside AI-generated answers. For Google's AI features, the work overlaps almost entirely with SEO. For ChatGPT and Perplexity, third-party mentions and crawler access matter more.
Google's guidance says AI text files are not required for its AI features, and reports on whether other assistants use it disagree. It is cheap to add and unlikely to do much. Treat anyone selling it as a main deliverable with caution.
No, and nobody can. These systems produce different answers to the same question at different times. What we can do is test where you currently stand, work on the inputs that influence it, and show you what changed.
Prompt testing. We run the questions your buyers would ask across the main assistants and record who gets named. That is the only reliable method, and it needs repeating on a schedule to be worth anything.
Partly. Referrals from AI domains appear as traffic sources, and Google reports AI Overviews and AI Mode inside Search Console under the Web search type. Neither gives you a clean separate number, which is why we also use self-reported attribution on forms.
Google states there is no special structured data required for its AI features. We still recommend schema, because it helps machines parse your pages correctly and it earns rich results in ordinary search. Just not on the basis that it unlocks AI Overviews.
That is a business decision, not a technical one. Blocking protects your content from being used for training but removes you from answers that could send buyers. Most businesses selling something want to be found. Publishers often decide otherwise.
Tell us your category and the questions your customers ask before they buy. We will run them across the main assistants and send you what comes back, including which competitors get named.
No charge for the first read. If you are already showing up well, we will tell you that and leave you alone.
Our insights