ENH Marketing

AEO and GEO Services in Dubai

Understand how your brand is represented across Google AI Overviews, ChatGPT, Perplexity, Gemini and Copilot, then strengthen the content, technical accessibility and trusted third-party signals that help AI systems understand your business.

Talk to an AI Search Expert

Strengthening Your Presence  in AI Answers 

Someone asks ChatGPT for a recommendation in your category. Three companies are named. Your business is not one of them — and there may be no simple report showing exactly why.

ENH Marketing helps businesses understand and strengthen how their brand and information are represented across Google AI Overviews and AI Mode, ChatGPT, Perplexity, Gemini and Copilot. Not every AI visibility activity delivers meaningful value. We focus on the areas that can be researched, improved and monitored — from content and technical accessibility to brand information, third-party references and other signals that help AI systems understand your business. As a Dubai digital marketing agency, we connect AEO and GEO with SEO, content, websites and wider digital marketing rather than treating AI visibility as a standalone tactic.

110%
AI CITATION GROWTH
25%
AI OVERVIEW APPEARANCES
8+
BRANDS OPTIMISED FOR AI
5
AI PLATFORMS TRACKED

  1. AEO

    answer engine optimisation

    is commonly used to describe work aimed at helping content provide clear, useful answers that can be surfaced by answer-focused search experiences and AI assistants.

  2. GEO

    generative engine optimisation

    is a broader term used for efforts to improve how a business and its information are understood and represented in generative AI and search experiences.

Neither term is an official Google or OpenAI product category. The terminology is still evolving, and different agencies may use AEO and GEO to describe different types of work. That makes it important to look beyond the label and understand exactly what is being proposed.

The underlying question is straightforward: when an AI system answers a question about your category, does it have enough accurate, relevant information to understand and represent your business?

Different AI assistants use different combinations of search indexes, web crawling, model knowledge and other information sources. That means there is no single optimisation method that applies equally to every platform.

Google AI Overviews and AI Mode

How it can find current information

Uses Google Search and can run multiple related searches across subtopics and sources to build an answer

What this means for your website

Standard SEO remains the foundation. Pages need to be accessible, indexed and eligible for Google Search. Google does not require a special AI file or AI-specific schema

ChatGPT

How it can find current information

When web search is used, ChatGPT can search the web and provide links and citations. OpenAI uses OAI-SearchBot to help surface websites in ChatGPT search results

What this means for your website

Allow OAI-SearchBot to crawl pages you want eligible for ChatGPT search. Keep important business information clear, current and easy to verify

Perplexity

How it can find current information

Uses web search to retrieve current information and can provide citations to the sources used in an answer

What this means for your website

Review which pages and sources are being referenced and identify important questions or topics your website does not address clearly

Gemini

How it can find current information

Can draw on Google’s information systems and public web information, depending on the product and query

What this means for your website

Strong Google Search visibility and accurate business information across relevant Google properties remain important foundations

Microsoft Copilot

How it can find current information

When web search is enabled, Copilot can generate search queries and use Bing results to ground its responses

What this means for your website

Make sure important website content is crawlable and discoverable through Bing, particularly for web-grounded Copilot experiences

Worth understanding before paying for a separate “GEO” package, because Google’s guidance is quite direct.

Google states that there are no additional technical requirements or special optimisations required to appear in AI Overviews or AI Mode. You do not need to create special AI files or add special schema specifically for these features.

  1. accessible to Google
  2. indexed
  3. eligible to appear in Search
For a page to be considered as a supporting web source, it needs to be accessible to Google, indexed and eligible to appear in Search. Google also makes clear that standard SEO fundamentals continue to matter for its generative AI features.
Google’s AI search experiences can draw on multiple searches and sources to develop an answer. That makes useful, well-structured content particularly important: a page that answers the main question clearly, while also addressing relevant supporting questions, can provide more useful information for these systems to work with.

What this means for your business

The practical takeaway is straightforward: there is no secret Google GEO setting. For Google’s AI search features, strong technical SEO, useful original content, clear information and sound search fundamentals remain the foundation.

That does not make AI visibility irrelevant. It means the value lies in understanding how your brand is represented, identifying gaps in the information available about your business and improving the signals that can be influenced — rather than selling a special optimisation that Google itself does not require.

A crawlable, well-structured website gives AI systems reliable information directly from the business. But it is only part of the picture. AI systems may also encounter your business through reviews, directories, industry publications, partner websites, news coverage, videos, social platforms and other publicly available sources.

That makes consistency important. Your website should clearly explain who you are, what you offer, where you operate and who you serve. Important information should also be accurate and consistent across credible third-party sources. The objective is not to control what an AI assistant says. It is to make accurate, relevant information about your business easier for search engines and AI systems to discover, understand and reference.

Website
  • Search
  • Reviews
  • Directories
  • Publications
  • Partners
  • Social
  • Other sources

  1. AI visibility is not about adding an “AI optimisation” tag to a website. The practical work is mostly about making your business easier to crawl, understand, verify and reference.

  2. Being Crawlable by the Right Bots

    Check whether important pages are accessible to the crawlers used by the AI services you want to appear in. For ChatGPT Search, OAI-SearchBot is the relevant OpenAI crawler; GPTBot serves a different purpose related to training. Perplexity and other AI platforms have their own crawling and access controls. A robots.txt rule, firewall or bot-protection system can unintentionally prevent access.

  3. Being Discoverable Beyond Google

    Google is not the only search index that matters. Bing provides web results used by Microsoft Copilot when web search is enabled, making Bing discoverability relevant to those experiences.

  4. Putting Important Information in Accessible Text

    AI systems need accessible information they can retrieve and interpret. Important facts should not exist only inside images, videos or other formats without supporting text. Your website should clearly communicate what you do, who you serve, where you operate, your products or services and other information customers are likely to ask about.

  5. Answering the Questions Around the Main Question

    A useful page rarely answers only one question. It may also need to address pricing considerations, comparisons, suitability, locations, processes, alternatives, specifications or common customer concerns. This matters because AI search experiences can use multiple related searches and sources when constructing an answer.

  6. Building a Credible Third-Party Presence

    AI systems may encounter your business through sources beyond your own website — including directories, reviews, industry publications, partners, news coverage and other credible websites. The objective is not to manufacture mentions. It is to make sure important information about your business is accurately represented across relevant sources and supported by genuine third-party references.

  7. Keeping Your Business Information Consistent

    Your business name, location, services, contact details and core description should be accurate and consistent across your website and relevant external sources. Contradictory information can make it harder for search engines and AI systems to determine which information is reliable. Consistency therefore supports clearer entity understanding.

  8. Using Structured Data Where It Makes Sense

    Structured data can help search engines interpret information on a page and can support eligible search features. It should accurately reflect the visible content and follow the relevant search-engine guidelines. It is not a special requirement for appearing in Google’s AI Overviews or AI Mode.

The practical approach is simple: make the information accessible, useful, consistent and verifiable — then measure how your brand and content are actually being represented across AI-powered search experiences.

AI search visibility is particularly relevant for:

  1. Research-led categories

    Professional services, healthcare, B2B suppliers, education and other businesses where customers compare options before making contact

  2. AI-referred enquiries

    Especially where customers mention ChatGPT, Gemini, Perplexity or another AI assistant during their research

  3. Competitor visibility

    Particularly when relevant competitors are being mentioned or cited while your business is absent

  4. Entity inconsistency

    Multiple business-name variations, outdated addresses, conflicting listings or other information that makes the business harder to identify consistently

Not every business needs a dedicated AEO or GEO programme. If most of your customers discover and buy from you immediately through social advertising or other impulse-driven channels, improving AI search visibility may not be the priority right now. We start by assessing whether the opportunity is relevant to your customer journey — before recommending the work.

01Establish Your AI Search Baseline
  1. 01

    Establish Your AI Search Baseline

    We test real questions relevant to your category across the major AI search experiences and record what appears, which businesses are mentioned, which sources are cited and where your brand is represented.

  2. 02

    Clear the Access and Information Gaps

    We review crawler access, search indexing, important content in accessible text and the consistency of your business information across your website and relevant external sources.

  3. 03

    Fill the Answer Gaps

    We identify questions your existing content does not answer clearly and develop or improve content around the main questions, supporting questions and information customers are likely to need next.

  4. 04

    Strengthen Your Third-Party Presence

    We review relevant directories, listings, industry publications, review platforms, partner sites and other credible sources where your business may be discovered or referenced. Where appropriate, we identify opportunities to improve the accuracy and breadth of your external presence.

  5. Ongoing

    Re-Test and Track

    We repeat the same or comparable prompts at defined intervals and record what changes. This creates a documented view of how your brand is being represented over time rather than relying on isolated examples or unsupported visibility claims.

AI responses can vary by query, platform, location, available sources and the information an AI system retrieves at the time. No agency can reliably control those variables. What we can do is establish a baseline, test defined questions consistently and document what changes.

You will see

  • which questions your business appears for and where it is absent
  • which sources are being referenced
  • what changed after the work and what we recommend addressing next

We will not promise

  • placement in an AI-generated answer
  • a specific mention rate
  • a score that increases every month

We use the same or comparable prompts at defined intervals, so the results can be compared over time rather than presented as isolated examples.

Boost Your Brand’s Visibility Across Google, ChatGPT & AI-Powered Search

Your AI search presence is shaped by the same digital foundations that support search, content and conversion. ENH connects AEO and GEO with SEO, website content, website optimisation, paid media (including ChatGPT Ads) and wider digital marketing to keep your brand information clear, consistent and useful across the customer journey.

AEO & GEO
  • SEO
  • Content
  • Websites
  • Paid media
  • Digital marketing

The proof — 28 client stories

Healthy Farm Eatery case study cardHealthy Farm Eatery case study card

Healthy Farm Eatery

Consistent Sales Growth Driven by High-Quality Lead Generation

211%
Exceptional growth in social media reach within 30 days
209%
Significant increase in content visibility and impressions
80%
Strong expansion in Instagram audience reach
60+
High-quality leads generated driving sales opportunities
Read the case study
Shass Gift & Promotions case study cardShass Gift & Promotions case study card

Shass Gift & Promotions

Driving Search & Local Market Dominance for a Corporate Gifting Brand

#1
Ranking for “corporate gifts USB sticks”
5,581
GMB impressions at monthly peak
175
Monthly conversions at peak
4,331
Backlinks across 402 referring domains
Read the case study
ACC Gulf case study cardACC Gulf case study card

ACC Gulf

Strengthening Search Authority & Local Lead Growth in Industrial Supply

#1
Ranking for high-value industrial product keywords
1,896
Monthly users at peak traffic
1.8K
Backlinks across 167 referring domains
161
Monthly Google My Business interactions
Read the case study
Helpsters Cleaning Services case study cardHelpsters Cleaning Services case study card

Helpsters Cleaning Services

Capturing High-Value Cleaning Contracts Through Targeted SEO

#1
Ranking for event & exhibition cleaning keywords
183
Monthly tracked conversions (Jan 2025)
3,450+
Monthly page views at peak
57
Monthly GMB call clicks
Read the case study
Wafes Refrigeration Industry case study cardWafes Refrigeration Industry case study card

Wafes Refrigeration Industry

Transforming Digital Visibility for a Refrigeration Manufacturer

#1
Ranking for core refrigeration manufacturing keywords
20+
Top 3 keyword positions secured
1,000+
New users at peak traffic
50
Monthly WhatsApp enquiries at peak
Read the case study
Neo Data Technologies case study cardNeo Data Technologies case study card

Neo Data Technologies

Expanding Search Visibility & Lead Growth for an Enterprise IT Distributor

#1
Ranking for “DellEMC distributors in Dubai”
2,086
Monthly users at peak traffic
1,076
Google My Business impressions
60–70
Average monthly WhatsApp enquiries
Read the case study
Ariiz International case study cardAriiz International case study card

Ariiz International

Driving High-Intent Search Growth for an Industrial Sealing Supplier

#1
Ranking for high-value industrial sealing keywords
1,700+
Monthly website users at peak
550+
Backlinks supporting domain authority
75+
WhatsApp enquiries in a single month
Read the case study
Onyx General Contracting case study cardOnyx General Contracting case study card

Onyx General Contracting

Achieving Digital Dominance with 1,350+ Monthly Users and 6,100+ GMB Impressions

1,350+
Peak organic traffic volume in 2025
70%
Average user engagement rate maintained
6,100+
Google My Business impressions generated in 2025
45+
Top ranking keywords across competitive construction verticals
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DGR Aviation Training Services case study cardDGR Aviation Training Services case study card

DGR Aviation Training Services

Driving High-Intent Visibility for Aviation Compliance Training

#1
Ranking for DGR Training Dubai & Dangerous Goods Training Dubai
1,600+
Google My Business impressions in a single month
170+
Local actions (calls & direction requests) in peak months
1,000+
Monthly website users driven by high-intent searches
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Masterkraft case study cardMasterkraft case study card

Masterkraft

Driving Digital Growth with a 346% Increase in Website Traffic

346%
Increase in website traffic over the first 12 months
305%
Increase in organic traffic over the first 12 months
331%
Increase in UAE-based organic traffic over the last 6 months
15+
keywords ranking in the top 10 on SERPs in the first 6 months
Read the case study
Ultracare case study cardUltracare case study card

Ultracare

Elevating Engagement - A 371% Boost in Website Interactions

25%
Increase in website traffic year on year over the first 12 months
76%
Increase in new users from organic traffic over the first 12 months
126%
Increase in the total number of incoming enquiries
371%
Increase in traffic engagements over the first 12 months
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PKF UAE case study cardPKF UAE case study card

PKF UAE

Driving Success for PKF with 71% Traffic Surge

71%
Increase in website traffic year on year over the first 12 months
90+
Keywords ranking in the top 10 on SERPs in the first 12 months
53%
Increased social media reach across multiple channels over the first 12 months
85%
Increased local audience reach over the first 12 months
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Autobahn Car Rental case study cardAutobahn Car Rental case study card

Autobahn Car Rental

Accelerating Success with a 155% Growth in Website Traffic

155%
Increase in website traffic year on year over the first 12 months
1070
Total number of organic conversions over the last 6 months
22%
Increase in UAE-based organic visitors over the last 6 months
260
Total number of organic call enquiries over the last 6 months
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AllDay Supermarket case study cardAllDay Supermarket case study card

AllDay Supermarket

Incredible 64x Increase in Social Media Impressions for AllDay Supermarket

18,914
The total number of app installs generated
64x
More impressions on social media over the first 12 months
14x
More impressions in the following 12 months through campaign optimization
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Datagram Store case study cardDatagram Store case study card

Datagram Store

Transforming the High-End IT Product E-Commerce Experience

+426%
Growth in total users
20+
High-intent keywords in Top 3
+60%
Increase in GMB call clicks
+36%
Growth in direct phone enquiries
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Supercad Trading case study cardSupercad Trading case study card

Supercad Trading

Revamping IT Solutions with a 128% Increase in Organic Traffic

128%
Increase in organic traffic year on year over the first 12 months
39%
Increase in traffic of UAE visitors to tap the local market over the first 12 months
47%
Increase in new users from organic traffic over the first 12 months
20
Keywords ranking in the top 10 on SERPs in the first 4 months
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Top Shelf Technical Services case study cardTop Shelf Technical Services case study card

Top Shelf Technical Services

Boosting Organic Traffic by 245% in 12 months

245%
Increase in organic traffic year on year over the first 12 months
424%
Increase in new users from organic traffic over the first 12 months
194%
Increase in traffic of UAE visitors to tap the local market over the first 12 months
391%
Increase in traffic engagements over the first 12 months
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Arbrit Safety case study cardArbrit Safety case study card

Arbrit Safety

Empowering Health and Safety with a 242% Increase in Enquiries

242%
Increase in the total number of incoming enquiries
49%
Increase in organic traffic year on year over the first 12 months
144%
Increase in new users from organic traffic over the first 12 months
45+
Keywords ranking in the top 10 on SERPs in the first 12 months
Read the case study
Saifee Computers case study cardSaifee Computers case study card

Saifee Computers

Accounting Software Sales with an 85% Increase in Enquiries

85%
Increase in enquiries
47%
Increase in conversions from Google campaigns over the last 6 months
37%
Increase in organic traffic year on year over the first 12 months
40+
keywords ranking in the top 10 on SERPs in the first 12 months
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Royal Caviar case study cardRoyal Caviar case study card

Royal Caviar

Increase in sales by 132% in the First Six Months

132%
Increase in sales in the first 6 months
97%
Increase in new users from organic traffic over the first 12 months
30%
Increase in online orders over the first 12 months
155%
Increase in total online sales over the first 12 months
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Lotus Dental Clinic case study cardLotus Dental Clinic case study card

Lotus Dental Clinic

29% Increase in Local Calls for a Dental Clinic

51%
Overall increase in incoming calls from local SEO over the first 12 months
29%
Increase in local calls in the first months of the partnership
67%
Increase in direction requests from local SEO optimization over the first 12 months
66%
Increase in local audience engagement from social media campaigns
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Venesta case study cardVenesta case study card

Venesta

New Market Expansion for a Washroom Solutions Provider

174%
Increase in organic traffic year-on-year over the first 12 months
101%
Increase in new users from organic traffic over the first 12 months
61%
Increase in enquiries
235%
Increase in traffic engagements over the first 12 months
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Kaishan MEA case study cardKaishan MEA case study card

Kaishan MEA

Search dominance and multilingual expansion

85 / 89
Tracked keywords in Google top 10 (first page of Google)
1,359
Monthly website users at peak
34.6K
Backlinks across 143 referring domains
5
Languages added to the European web estate
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Brands To Go case study cardBrands To Go case study card

Brands To Go

Launching Brands To Go in 3 UAE Stores While Cutting Cost per Click 46%

3
stores opened in 78 days
−46%
cost per click on Meta, June to August
2.11M
people reached on Meta in launch month
3,037
direction requests to the Ajman store
Read the case study
Blaupunkt Home Appliances case study cardBlaupunkt Home Appliances case study card

Blaupunkt Home Appliances

Building Digital Visibility and Driving Measurable Demand for Blaupunkt

832K
Advertising impressions generated
4,909
Google Ads clicks
2,713
Tracked conversions
43.9K
Instagram reach
Read the case study
Blue Bell Shipping case study cardBlue Bell Shipping case study card

Blue Bell Shipping

Making a Logistics Brand Visible Wherever B2B Buyers Search

+386%
Organic search sessions
34 / 66
Commercial keywords on Google page one
2,687
Google Business Profile interactions
151
Sessions referred by AI platforms
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Dubai Duty Free Tennis Championships case study cardDubai Duty Free Tennis Championships case study card

Dubai Duty Free Tennis Championships

Nine Tournaments Powered by One Purpose-Built Digital Platform

9
Tournaments supported end-to-end
36,000+
Accreditations processed
7,000+
Participant registrations completed
3–4 months
Of full-time support for each tournament
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IFL Freight & Logistics case study cardIFL Freight & Logistics case study card

IFL Freight & Logistics

Engineering a Full-Funnel Growth Engine for a Logistics Business

26
Keywords ranking in Google’s top 20
+216%
Google Business Profile impressions
66
Google Ads conversions
AED 5.16
Average cost per click, with a 5.70% click-through rate
Read the case study
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FAQ

Everything you need to know about working with Dubai’s result-driven digital marketing agency.

SEO covers visibility in search results generally. AEO and GEO are industry terms for being cited inside AI-generated answers. For Google's AI features, the work overlaps almost entirely with SEO. For ChatGPT and Perplexity, third-party mentions and crawler access matter more.

Google's guidance says AI text files are not required for its AI features, and reports on whether other assistants use it disagree. It is cheap to add and unlikely to do much. Treat anyone selling it as a main deliverable with caution.

No, and nobody can. These systems produce different answers to the same question at different times. What we can do is test where you currently stand, work on the inputs that influence it, and show you what changed.

Prompt testing. We run the questions your buyers would ask across the main assistants and record who gets named. That is the only reliable method, and it needs repeating on a schedule to be worth anything.

Partly. Referrals from AI domains appear as traffic sources, and Google reports AI Overviews and AI Mode inside Search Console under the Web search type. Neither gives you a clean separate number, which is why we also use self-reported attribution on forms.

Google states there is no special structured data required for its AI features. We still recommend schema, because it helps machines parse your pages correctly and it earns rich results in ordinary search. Just not on the basis that it unlocks AI Overviews.

That is a business decision, not a technical one. Blocking protects your content from being used for training but removes you from answers that could send buyers. Most businesses selling something want to be found. Publishers often decide otherwise.

Tell us your category and the questions your customers ask before they buy. We will run them across the main assistants and send you what comes back, including which competitors get named.

No charge for the first read. If you are already showing up well, we will tell you that and leave you alone.

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