AEO and GEO Services in Dubai

See how your brand appears across Google AI Overviews, ChatGPT, Perplexity, Gemini, and Copilot, then strengthen the content, technical access, and third-party signals that influence those answers.

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Strengthening Your Presence  in AI Answers 

Someone asks ChatGPT for a recommendation in your category. Three companies get named. You are not one of them, and there is no dashboard anywhere that will tell you it happened.

ENH Marketing works on how brands appear in AI answers, across Google's AI Overviews and AI Mode, ChatGPT, Perplexity, Gemini, and Copilot. Plenty of what is currently sold as this work does nothing, and we are going to tell you which parts on this page rather than in the proposal. As a Dubai digital marketing agency, we focus on work businesses can actually check, and this is a field where checking matters.

110%
AI CITATION GROWTH
25%
AI OVERVIEW APPEARANCES
8+
BRANDS OPTIMISED FOR AI
5
AI PLATFORMS TRACKED

  1. AEO

    AEO, answer engine optimisation

    means being the source an AI assistant draws on when it answers a question.

  2. GEO

    GEO, generative engine optimisation

    means much the same thing, aimed at systems that generate an answer rather than list links.

Neither term comes from Google, OpenAI or anyone else who runs these systems. They are industry coinages, invented by people selling the service, which is worth knowing before anyone quotes you for it.

Not issued byGoogleOpenAI

The real question

The underlying question is real, though: when a machine answers on your behalf, does your business get mentioned?

Worth reading before you buy anything, because it is unusually direct.

Google's documentation on AI features states:

There are no additional requirements to appear in AI Overviews or AI Mode, nor other special optimizations necessary.

Google Search Central

It goes further.

You don't need to create new machine-readable files, AI text files, or markup to appear in these features. There's also no special schema.org structured data that you need to add.

Google Search Central

To be eligible as a supporting link, a page needs to be

  1. indexed

  2. eligible to appear with a snippet

That is the whole technical requirement.

Google also describes AI Overviews and AI Mode using a “query fan-out” technique, running multiple related searches across subtopics to build one answer. Which has a practical consequence: content that answers the neighbouring questions, not only the headline one, has more chances to be picked up.

So for Google's AI surfaces, the honest answer is that good SEO is the work. Anyone charging you separately for Google GEO should be asked what they are doing that ordinary SEO would not. The work also connects with SEO, content, and the technical foundations used across broader digital marketing services.

  1. 01

    Google AI Overviews and AI Mode

    How it finds current information

    Uses Google’s Search index, ranking systems and related searches to build responses

    What this means for your website

    Standard SEO remains the starting point. Pages must be indexed and eligible to appear in Google Search. No AI-specific file or markup is required

  2. 02

    ChatGPT

    How it finds current information

    Can search the web using OpenAI’s crawlers and results from search partners. It may also answer from model knowledge when web search is not used

    What this means for your website

    Allow OAI-SearchBot to access your website. Keep important business information clear on your own site and consistent across credible third-party sources

  3. 03

    Perplexity

    How it finds current information

    Searches the web in real time and includes numbered citations linking to the sources used

    What this means for your website

    You can review which pages are being cited, check whether they support the answer and identify subjects your website has yet to cover properly

  4. 04

    Gemini

    How it finds current information

    Uses its model knowledge and can access public information from Google Search, Maps, YouTube and other Google services

    What this means for your website

    Google Search visibility matters, along with accurate and consistent information across the Google services relevant to your business

  5. 05

    Microsoft Copilot

    How it finds current information

    Uses Bing search results when web search is enabled. Microsoft 365 versions may also use authorised work data

    What this means for your website

    Make sure your website can be crawled and indexed by Bing. Bing visibility can directly affect web-grounded Copilot answers

A crawlable website gives these systems reliable information from the business itself. They may also find reviews, directories, press coverage, videos, forum discussions and other third-party sources.

Your website remains the main source you control. Keeping the same core information accurate across the wider web gives AI assistants more evidence to understand and reference your brand.

  • Being crawlable by the right bots

    GPTBot, OAI-SearchBot, PerplexityBot, and ClaudeBot are controlled through robots.txt. Some sites block them by accident and then wonder about the silence.

  • Being indexed in Bing, not only Google

    Frequently overlooked, and it feeds Copilot.

  • Content in text

    Answers buried in images, PDFs or video with no transcript are invisible to the systems doing the summarising.

  • Answering the neighbouring questions

    The fan-out point above. Cover the sub-questions someone would ask next.

  • Third-party presence

    Being listed, reviewed, compared and mentioned on sites that are not yours. This is the heaviest lever for the non-Google assistants and the one nobody wants to sell, because it is slow.

  • Entity consistency

    Same business name, address, and description everywhere. Assistants get confused by contradictions and tend to skip what they cannot resolve.

  • Structured data that matches the page

    Not because Google requires it for AI features, but because it helps machines parse you correctly and it earns rich results in ordinary search anyway.

01Find out where you stand
  1. 01

    Find out where you stand

    We run your category's real questions across the main assistants and record what comes back, including who is being named instead of you.

  2. 02

    Clear the blockers

    Crawler access, Bing indexing, text availability, entity consistency across your listings.

  3. 03

    Fill the answer gaps

    Content built around the questions that came up in stage one, including the neighbouring ones.

  4. 04

    Work the third-party surface

    Directories, listings, roundups and review platforms, because that is what the non-Google systems read.

  5. Ongoing

    Re-test on a schedule

    Same prompts, same intervals, so movement is visible rather than claimed.

  • Categories where buyers research before contacting anyone: professional services, clinics, B2B suppliers, education

  • Businesses already seeing enquiries mention an AI assistant

  • Anyone whose competitors get named in AI answers when they do not

  • Brands with an entity problem: several name variations, inconsistent listings, or an old address still circulating

If your customers buy on impulse from a Reels ad, this is not your priority yet, and we will tell you so.

We will not promise

  • placement in an AI answer
  • a specific mention rate
  • a score that goes up every month

We will show you

  • which questions you currently appear for and which you do not
  • what changed after we worked on it
  • what we would do next

How it is measured

Tested with the same prompts each time, so the comparison means something.

Boost Your Brand’s Visibility Across Google, ChatGPT & AI-Powered Search

The proof — 22 client stories

Result card published for Healthy Farm Eatery.
01

Healthy Farm Eatery

Consistent Sales Growth Driven by High-Quality Lead Generation

211%
Exceptional growth in social media reach within 30 days
209%
Significant increase in content visibility and impressions
80%
Strong expansion in Instagram audience reach
60+
High-quality leads generated driving sales opportunities
Read the case study
seo peak monthly users
02

Shass Gift & Promotions

Driving Search & Local Market Dominance for a Corporate Gifting Brand

#1
Ranking for “corporate gifts USB sticks”
5,581
GMB impressions at monthly peak
175
Monthly conversions at peak
4,331
Backlinks across 402 referring domains
Read the case study
acc gulf- consistent #1 rankings
03

ACC Gulf

Strengthening Search Authority & Local Lead Growth in Industrial Supply

#1
Rankings for high-value industrial product keywords
1,896
Monthly users at peak traffic
1.8K
Backlinks across 167 referring domains
161
Monthly Google My Business interactions
Read the case study
helpsters - 2066 monthly mobile viewers
04

Helpsters Cleaning Services

Capturing High-Value Cleaning Contracts Through Targeted SEO

#1
Rankings for event & exhibition cleaning keywords
183
Monthly tracked conversions (Jan 2025)
3,450+
Monthly page views at peak
57
Monthly GMB call clicks
Read the case study
wafes - 20+ keywords in #1
05

Wafes Refrigeration Industry

Transforming Digital Visibility for a Refrigeration Manufacturer

#1
Rankings for core refrigeration manufacturing keywords
20+
Top 3 keyword positions secured
1,000+
New users at peak traffic
50
Monthly WhatsApp enquiries at peak
Read the case study
neodata - #1 #1 Ranking for keywords
06

Neo Data Technologies

Expanding Search Visibility & Lead Growth for an Enterprise IT Distributor

#1
Ranking for “DellEMC distributors in Dubai”
2,086
Monthly users at peak traffic
1,076
Google My Business impressions
60–70
Average monthly WhatsApp enquiries
Read the case study
Ariiz - 100% increase monthly users
07

Ariiz International

Driving High-Intent Search Growth for an Industrial Sealing Supplier

#1
Rankings for high-value industrial sealing keywords
1,700+
Monthly website users are at peak growth
550+
Backlinks supporting domain authority
75+
WhatsApp inquiries in a single month
Read the case study
onyx - 1,350+ Peak organic traffic volume
08

Onyx General Contracting

Achieving Digital Dominance with 1,350+ Monthly Users and 6,100+ GMB Impressions

1,350+
Peak organic traffic volume in 2025
70%
Average user engagement rate maintained
6,100+
Google My Business impressions generated in 2025
45+
Top ranking keywords across competitive construction verticals
Read the case study
DGR Aviation - 1,600+ Google My Business impressions
09

DGR Aviation Training Services

Driving High-Intent Visibility for Aviation Compliance Training

#1
Rankings for DGR Training Dubai & Dangerous Goods Training Dubai
1,600+
Google My Business impressions in a single month
170+
Local actions (calls & direction requests) in peak months
1,000+
Monthly website users driven by high-intent searches
Read the case study
Masterkraft - 346% Increase in website traffic
10

Masterkraft

Driving Digital Growth with a 346% Increase in Website Traffic

346%
Increase in website traffic over the first 12 months
305%
Increase in organic traffic over the first 12 months
331%
Planned and executed on improving UAE-based organic traffic over the last 6 months
15+
keywords ranking in the top 10 on SERPs in the first 6 months
Read the case study
ultracare - 371% Increase in traffic engagements
11

Ultracare

Elevating Engagement - A 371% Boost in Website Interactions

25%
Increase in website traffic year on year over the first 12 months
76%
Increase in new users from organic traffic over the first 12 months
126%
Increase in the total number of incoming inquiries
371%
Increase in traffic engagements over the first 12 months
Read the case study
pkfuae - 90+ Keywords ranking in the top
12

PKF UAE

Driving Success for PKF with 71% Traffic Surge

71%
Increase in website traffic year on year over the first 12 months
90+
Keywords ranking in the top 10 on SERPs in the first 12 months
53%
Increased social media reach across multiple channels over the first 12 months
85%
Increased local audience reach over the first 12 months
Read the case study
Autobahn - 155% Increase in website traffic
13

Autobahn Car Rental

Accelerating Success with a 155% Growth in Website Traffic

155%
Increase in website traffic year on year over the first 12 months
1070
Total number of organic conversions over the last 6 months
22%
Planned and executed on improving UAE-based organic traffic over the last 6 months
260
Total number of organic call inquiries over the last 6 months
Read the case study
Result card published for AllDay Supermarket.
14

AllDay Supermarket

Incredible 64x Increase in Social Media Impressions for AllDay Supermarket

18,914
The total number of app installs generated
64x
More impressions on social media over the first 12 months
14x
More impressions in the following 12 months through campaign optimization
Read the case study
datagram - +426% in total users
15

Datagram Store

Transforming the High-End IT Product E-Commerce Experience

+426%
Growth in total users
20+
High-intent keywords in Top 3
+60%
Increase in GMB call clicks
+36%
Growth in direct phone enquiries
Read the case study
supercad - 128% Increase in organic traffic
16

Supercad Trading

Revamping IT Solutions with a 128% Increase in Organic Traffic

128%
Increase in organic traffic year on year over the first 12 months
39%
Increase in traffic of UAE visitors to tap the local market over the first 12 months
47%
Increase in new users from organic traffic over the first 12 months
20
Keywords ranking in the top 10 on SERPs in the first 4 months
Read the case study
topshelf - 245% Increase in organic traffic
17

Top Shelf Technical Services

Boosting Organic Traffic by 245% in 12 months

245%
Increase in organic traffic year on year over the first 12 months
424%
Increase in new users from organic traffic over the first 12 months
194%
Increase in traffic of UAE visitors to tap the local market over the first 12 months
391%
Increase in traffic engagements over the first 12 months
Read the case study
Arbrit safety - 242% Increase in enquiries
18

Arbrit Safety

Empowering Health and Safety with a 242% Increase in Enquiries

242%
Increase in the total number of incoming inquiries
49%
Increase in organic traffic year on year over the first 12 months
144%
Increase in new users from organic traffic over the first 12 months
45+
Keywords ranking in the top 10 on SERPs in the first 12 months
Read the case study
saifee computers - 100% Increase in enquiries
19

Saifee Computers

Accounting Software Sales with an 85% Increase in Enquiries

85%
Increase in enquiries
47%
Increase in conversions from Google campaigns over the last 6 months
37%
Increase in organic traffic year on year over the first 12 months
40+
keywords ranking in the top 10 on SERPs in the first 12 months
Read the case study
royal caviar - 132% Increase in sales
20

Royal Caviar

Increase in sales by 132% in the First Six Months

132%
Increase in sales in the first 6 months
97%
Increase in new users from organic traffic over the first 12 months
30%
Increase in online orders over the first 12 months
155%
Increase in total online sales over the first 12 months
Read the case study
Lotus Dental Clinic - 85% Increase in incoming calls
21

Lotus Dental Clinic

29% Increase in Local Calls for a Dental Clinic

51%
Increase in incoming calls from local SEO optimization over the first 12 months
29%
Increase in local calls
67%
Increase in direction requests from local SEO optimization over the first 12 months
66%
Planned and executed social media campaigns focusing on improving Dubai's audience
Read the case study
Venesta - 174% Increase in organic traffic
22

Venesta

New Market Expansion for a Washroom Solutions Provider

174%
Increase in organic traffic year-on-year over the first 12 months
101%
Crease in new users from organic traffic over the first 12 months
61%
Increase in enquiries
235%
Increase in traffic engagements over the first 12 months
Read the case study
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FAQ

Everything you need to know about working with Dubai’s result-driven digital marketing agency.

SEO covers visibility in search results generally. AEO and GEO are industry terms for being cited inside AI-generated answers. For Google's AI features, the work overlaps almost entirely with SEO. For ChatGPT and Perplexity, third-party mentions and crawler access matter more.

Google's guidance says AI text files are not required for its AI features, and reports on whether other assistants use it disagree. It is cheap to add and unlikely to do much. Treat anyone selling it as a main deliverable with caution.

No, and nobody can. These systems produce different answers to the same question at different times. What we can do is test where you currently stand, work on the inputs that influence it, and show you what changed.

Prompt testing. We run the questions your buyers would ask across the main assistants and record who gets named. That is the only reliable method, and it needs repeating on a schedule to be worth anything.

Partly. Referrals from AI domains appear as traffic sources, and Google reports AI Overviews and AI Mode inside Search Console under the Web search type. Neither gives you a clean separate number, which is why we also use self-reported attribution on forms.

Google states there is no special structured data required for its AI features. We still recommend schema, because it helps machines parse your pages correctly and it earns rich results in ordinary search. Just not on the basis that it unlocks AI Overviews.

That is a business decision, not a technical one. Blocking protects your content from being used for training but removes you from answers that could send buyers. Most businesses selling something want to be found. Publishers often decide otherwise.

Tell us your category and the questions your customers ask before they buy. We will run them across the main assistants and send you what comes back, including which competitors get named.

No charge for the first read. If you are already showing up well, we will tell you that and leave you alone.

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