01
Understand Your Goals
First, we sit down with you to understand your specific goals for the customer testimonial campaign and video. Key goals could include driving sales, building trust, or improving brand awareness. With clear goals aligned, we craft targeted video concepts that move audiences to take action.
02
Identify Your Best Customers
Rather than using random people for testimonials, we help you identify and select your best, most enthusiastic customers that will make great brand advocates. We dig deep to reveal real customer stories that resonate.
03
Script Development
Our script framework spotlights authentic customer emotions while seamlessly integrating your core brand messaging and value proposition. We develop scripts tailored to appeal to your target demographics.
04
Cast the Right Talent
Finding a testimonial video talent with genuine charisma and connection to a brand is essential. We leverage our talent network in Dubai to cast the perfect video testimonial stars.
05
Shoot Professionally
Our testimonial video production uses Hollywood-style shooting techniques like dynamic angles, effective lighting, and crisp audio capture to craft polished, cinematic visuals. We shoot at ideal interior and exterior locations in Dubai.
06
Creative Post-Production
We take the raw testimonial footage and edit a compelling final video, leveraging pro techniques like color correction, seamless pacing, integrated b-roll, subtle branding elements, impactful text graphics, and an emotional musical score.
07
Amplify Your Video
To maximize ROI from your customer testimonial video investment, we handle hosting your video on branded social channels and executing advanced video SEO best practices for ranking on Google and YouTube.
08
Continually Optimize
We provide ongoing optimization of your testimonial video content based on real-world performance data from your Google Analytics and social platforms. This ensures your videos stay relevant.
09
Measure ROI
We analyze key metrics like video completion rates, conversions driven, website traffic impacts, and more to showcase the tangible ROI delivered by your customer testimonial video program over time.
10
Manage Your Testimonial Program
We can produce fresh new testimonial videos on a managed quarterly or annual schedule. This gives you an expanding library of social testimonials to leverage.
11
International Appeal
We craft locally authentic yet globally appealing English testimonial videos tailored to connect with international audiences, essential for Dubai’s cosmopolitan marketplace.
12
Compliance with Local Laws
Our testimonial video production process ensures full compliance with Dubai/UAE laws and regulations related to advertisements and creative media. You get complete peace of mind.
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