The collection of all elements that a company creates to portray the right image to its consumers is known as brand identity. Even though these terms are sometimes used interchangeably, brand identity is distinct from “brand image” and “branding.”
Your brand identity is what instantly identifies you to your customers. Your audience will associate your brand identity with your product or service, and that identity is what connects you to your customers, builds customer loyalty, and determines how your customers perceive your brand.
With that said, let’s get started on creating a distinct brand identity for your business:
Establish your brand’s personality: This is possibly one of the most important steps in developing a brand’s identity. A brand is to a company what a personality is to a person. The tone and style of your messaging will be influenced by your personality.
Define your target audience: Your core demographic must influence your brand to some extent. In other words, who is your target audience and why should they be interested in your particular brand? Your brand’s voice should be appealing to that age group.
Design a logo and choose your colour palette wisely: Your logo is an important part of your brand’s identity, contributing to all aspects of the brand. Your logo should also incorporate your color scheme. The color palette you choose goes hand in hand with logo design. Color, like your logo, is another element that evokes emotion, so choose wisely.
Choose typography that speaks to your audience: The typography used in all marketing materials is just as important as the color or logo. The writing style you select says a lot about the company and what it stands for. Keep in mind that fonts are extremely powerful.
Use social media to help establish your brand identity: Social media is one of the most effective ways to promote your brand. It provides a more personal interaction than your website. You want to directly engage customers on your social media platforms. Make them feel at ease with who you are and, eventually, with your brand identity.
ENH Media & Communications LLC is a well-known digital marketing company in the UAE that provides a wide range of clients with unique digital marketing services to target the right audience. We specialize in digital marketing and web design, with a focus on internet marketing. If you are looking for brand identity services in Dubai, contact us.
