Navigating through Google’s search algorithms needs heavy vigilance to avoid all kinds of SEO penalties. These algorithms, even if their algorithms or manuals, can affect visibility and organic traffic. Check out these tips from the experts at the best digital marketing agency in Dubai.
Curate original and informative content that can offer genuine value to users. It is essential to avoid keyword stuffing, thin content and duplicate content. Assess user intent and address their specific needs.
Ensure to earn backlinks from reputed websites through natural outreach and content promotion. Avoid buying backlinks or participating in link schemes or utilising reciprocal linking. Also focus on creating relationships with other website owners and content creators.
Make sure the website is responsive and offers a smooth experience on all devices. Utilise Google’s mobile friendly test tool and assess mobile usability issues. Mobile first indexing is very essential to Google. Make sure the website is easy to navigate through and offers a positive user experience.
Optimize images, minify CSS and Javascript files and utilise browsers which can improve website loading speed. Use a relevant hosting provider and consider utilising a CDN, web vitals are essential in ranking and site speed is very important. Use a clear URL structure, implement internal linking and curate a sitemap.
It is also essential to familiarise oneself with Google’s guidelines and stay updated on all changes. It is very important to minimize deceptive practices like cloaking, hidden text and doorway pages.
Determine if the penalty is algorithmic or manual, and check on the Google Search Console for any action notifications and performance drops. Algorithmic penalties are difficult to pinpoint and they correlate with updates. Assess the website's content, backlinks and SEO services in Dubai to find any violations of Google’s guidelines.
Use SEO tools to find toxic backlinks, duplicate content and other issues. Remove all toxic backlinks, enhance content quality and fix technical SEO issues. Curate a detailed plan of action and document all the changes made.
Efficient SEO services in Dubai can help address the issues, it is best to submit a reconsideration request through Google Search Console. Provide a detailed explanation of the actions that are required to resolve problems, it is important to be honest and transparent in the request. After submitting a reconsideration request, assess an algorithm penalty and monitor the website’s performance.
Partnering with a trusted digital marketing agency in Dubai like ENH Media can help minimize all of this stress. Our experts will take you through all the problems and provide accurate solutions, ensuring the ranking of your website is not affected by any penalties.
