August 17, 2022

How To Excel in Dubai Expo 2020 with Digital Marketing

digital marketing company in dubai

The Dubai Expo 2020 is a one-of-a-kind event that is attracting business owners, forward-thinkers, innovators, and knowledge seekers to Dubai, and what better than Digital marketing to spread the word about your business and reach out to potential customers for promoting your brand. You can attract thousands of people who are interested in your product using digital marketing.

Expo 2020’s theme is “Connecting Minds, Creating the Future,” which recognizes that developing sustainable solutions to global problems requires collaboration across cultures and regions, while the sub-themes of Opportunity, Mobility, and Sustainability define the primary drivers of progress. Networking will play a bigger role this time around. Expo 2020 is a social event, and visitors from all over the world will flock to Dubai. There is no doubt that this will boost business and allow business owners to meet likeminded people.

There are many ways you can prepare for the Expo and here we will discuss how you can excel in Dubai Expo 2020 with effective digital marketing strategies:

  1. Create a marketing strategy plan for Expo 2020: First and foremost, you should assess how Dubai Expo 2020 will affect your business. Create anticipation in your target market. You content should be unique to excel in your business. Create a new website or blog that focuses on the latest trends of Expo 2020, synced with your business
  2. Make your website ready: If you already have a website, this is the time to update it. To stand out among businesses, you must ensure that your website stands out as well. Work on SEO, website speed, useful content, and so on. Create a landing page dedicated to Expo 2020.
  3. Leverage the opportunity: A marketing strategy is a proactive, data-driven approach to all marketing and communication channels and touch points. Once the strategy has been established and communicated, marketers employ tactics to implement the actions that will lead to the desired outcome.
  4. Utilize social media to its full potential: We have all witnessed the power of social media during live events, particularly the power of hashtags. Because Dubai is a technologically advanced country, there are always hashtags that go viral. #DubaiExpo2020 has gained popularity as a hashtag for the 2020 Expo.

Businesses should be prepared to approach Digital marketing agencies in Dubai for assistance in gaining the required traction in Dubai Expo 2020. Do you want to stand out at the Dubai Expo 2020? Are you looking for a digital agency to manage your social media? Write to us on and we can assist you.