May 25, 2022

Expo 2020 – Most Effective Marketing Strategies for Retail & Logistics Industries

digital marketing strategies

Expo 2020 is seeing a significant investment, assisting the various business sectors in the UAE in growing and expanding. Many business investors and advisors predict that the event will have an economic impact and create a large number of jobs, both directly and indirectly. Make certain that you have turnkey solutions with deep insights that will assist you in making purchasing decisions to strengthen your business.

The Dubai Expo 2020 is not just having an impact on the country’s businesses and industries, but it is also ushering in a new era of social development in the country. As a result, this event is more than just a global showcase of the most cutting-edge technologies and futuristic developments.  Marketing begins with the planning of an item’s production and ends with consumers accepting delivery. Here are the most effective marketing strategies for retail & logistics industries:

  1. Choose your primary and secondary markets: It is critical to establish primary and secondary market focuses and reassess market opportunity each year; markets change over time, and so may the demographics that require your logistics services. By reassessing your markets, you will be able to adjust your marketing budget and goals, thereby increasing your ROI.
  2. Make a marketing budget: Determine how much money you want to spend on marketing and how you want it to be segmented. You need to make a plan on whether you want to spend it as a whole promoting the brand or only on specific markets. Your logistics marketing strategy and goals are determined by your primary marketing focus, which is why it is critical to establish a clear perspective and corresponding budget early in the process.
  3. Cost and Quality: The issue that most businesses face is locating a low-cost shipping option that will deliver products to customers on time and in good condition. In general, optimizing your logistics management is the most effective way to keep shipping costs low.
  4. Think automation: With technological disruption sweeping the industrial sector, it’s time to reap the benefits of automation while planning your logistics. Create an Information Management System (IMS) to record, track, and analyze all available data. You can manage a large volume of retail data across the warehouse, inventory, orders, and delivery with a customized IMS.
  5. Implement smart warehouse management: A solid warehouse management system is essential for a smart retail logistics strategy. Warehouse management differs depending on the type of goods supplied. The type of storage you require will be determined by your products. The goal of creating a smart warehouse management system is to reduce waste and increase storage capacity.

Are you in need of Brand Identity Services for your next project? We can assist you in staying ahead of the competition in Dubai. Contact ENH Media & Communication for digital marketing strategies that will help your brand stand out from the crowd.