We go through your existing accounts, tracking and creative, agree the audiences and the offer, and map a channel plan with a budget split. You get an audit document and a media plan.
Conversion events, server-side tracking where you need it, CRM connected. All of it before a dirham goes out. First campaigns live.
Structured creative and audience tests, run at enough volume to give you a real answer instead of a hunch. You get your first performance read and a shortlist of what works.
Money moves to the campaigns earning the lowest cost per qualified lead. Weak campaigns get cut, not nursed. Monthly report and a revised plan.
Then all we need to do is nurture and recover. Sequences for the majority who were not ready first time, and re-engagement of the list you already hold. That last one is almost always the cheapest revenue in the business.
A lead generation company builds and runs the system that turns interest into qualified enquiries: the offer, the traffic source, the landing page, the capture and routing, the qualification step and the follow-up. What you should end up with is enquiries your sales team recognises as worth calling, at a known cost.
Whatever we agree with you before any work starts. We use four stages: enquiry, marketing qualified, sales qualified, and booked meeting. We report against the last two, because those are the ones your own sales team would count.
It comes down to how many routes we run, whether we are building landing pages, your email and messaging volume, and whether paid media is involved. Ad spend and tooling are billed separately from our fee. Every engagement gets a written proposal with the lead definition included.
Both, and they run differently. On the B2B side, we measure booked meetings with named decision-makers, and the nurture runs longer. B2C lives or dies on offer clarity and response speed. The channel mix, the lead definition and the reporting all change accordingly.
No. Purchased lists convert badly, damage your sender reputation and create consent problems under UAE rules. We build lists and pipelines from your own activity. Slower to start, considerably better afterwards. An agency selling you a database is selling you a liability.
Landing page and routing fixes can move conversion rates in the first two to three weeks, because you are converting traffic you already have. Building an audience or a list takes 60 to 90 days. Response time fixes produce the fastest gains of all.
Performance marketing is where you buy attention: the paid channels and the media budget. Lead generation is what happens to that attention, plus the channels you own, meaning your list, WhatsApp, local search, and your landing pages. Most businesses need both. See our [performance marketing] page.
Yes. Under the UAE Personal Data Protection Law, you need prior opt-in consent before marketing by email, phone or text, and an existing customer relationship does not count as a legal basis on its own. WhatsApp layers Meta's own rule on top: opt-in before the first message, and your business name at the point of consent. People can withdraw at any time.
Only if those people opted in to hear from you and you can show it. Consent has to be specific and recorded, so a list gathered for one purpose rarely covers marketing. We audit what you hold before anything sends. Where the consent record is thin, we rebuild the list instead of gambling your sender reputation on it.
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