The 29th edition of the Ramadan Nights festival was held for 18 days, from May 31 2018 to June 17 2018 at Expo Center Sharjah. The Ultimate Shopping Experience brought together the best of shopping, great food and fun activities for all the family members. Being held as part of Sharjah Ramadan Festival organized by the Sharjah Chamber of Commerce and Industry, the Ramadan Nights incorporated all the elements to help residents and visitors observe the fasting month of Ramadan and the ensuing Eid celebrations.
The most enticing component that set to drive visitor traffic was the huge discounts on some popular products and gadgets. Add to this the presence of leading retailers, a wide range of household products, food courts and an exciting line-up of amusement activities; visitors had a sure-shot Ramadan destination.
Ramadan Nights had set to reach 15% revenue increase in 2018 than the past.
Taking an event from idea to sell-out is no easy feat. And half the battle of organizing an event is marketing it. When it comes to the marketing channels that drive attendance, hype, and engagement, social media is right near the top. When it comes to social media event marketing, that means knowing what to post and where to post it in order to reach potential attendees.
With a ROBUST digital marketing plan the right strategy, the event had its huge online presence and created a vast awareness among residents and visitors. Ramadan Nights 2018 proved to be a great success in all aspects.