N Gopaldaas is a reputed name in Gold and Diamond Jewellery industry since 1929. Traditionally, ornaments are bought directly from an acquainted brand by the customer. The sale is based on trust, as much as it is about the design & quality. The need for trust is because the customer looks at Jewellery as an investment. Moving this trust to an online format through Digital Marketing could be done through an effective digital mix of social, email and online campaign.
Through Digital Marketing you can showcase your exclusive collections and build awareness on promotional offers to potential audiences based on their demographic and geological criteria. N Gopaldaas caters to South Indian clientele and hence we strategized a Golu Photo Contest (Navratri Campaign). Some occasions like Diwali call for heavy jewellery to suit the format. The success of the Golu campaign was immediately leveraged with the Diwali offer of “Buy One and Get One“. The ones who believed in the N Gopaldaas brand but did not want to shop then, where not left out during this festive season. Interesting voucher campaign kept them engaged with N Gopaldaas. Hence, using Digital marketing to position the collection appropriately for the best response during a festive season.
Digital Marketing will allow you to reach the right audience at the right time. Above all Digital Marketing helps to establish a undisputable Brand Identity, that has to be embedded in the customer psyche. At the end of the day that’s the vital Goal of every business organization.