In the past, the website ranked well and stayed on top in SERP by simply posting high quality content from the start – set it and forget it. FAQ or Dental Topics gave potential patients and search engine crawlers everything they needed. That’s not the case anymore! Content must be new, current and relevant – Content is King! This means that you’ll want to post more frequently on social media channels, your blog posts should center on recent activities and upcoming events, and videos need to be designed to be watched immediately.
Following this trend, we produced multiple videos on the clinic interiors, doctors and patients, covering all facets that create a positive impression on a prospective patient. These were used wisely on website and Lotus’s social media platforms ( Facebook, Instagram, LinkedIn and Twitter ) from time to time in a fresh and innovative style.
Showcasing incredible customer service, expertise of the doctors (through Blogs) and overall specialization in dental services for both kids and adults was the prime focus. Establishing the brand and then announcing a campaign made a positive impact. The existing patients were also updated with all new offers through emails, hence re-instating Lotus brand !
So we did the heavy lifting that Lotus team could use their time to focus on their expertise – Bringing Smiles to everyone’s Lives!