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Case Study Details

N Gopaldaas Jewellers, Dubai

“Glow with Gopaldaas” - April 2017

N Gopaldaas is a traditional diamond jeweler operating from the temple city of Trichy, India.

Established in 1929, the showroom chain of N Gopaldas Jewellers, spans across the two major cities in South India – Chennai & Trichy, and its international showrooms in Dubai, Hence creating a legacy of celebrating the fine art of jewellery making.

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Objective

N Gopaldaas approached us with the objective to Increase Brand Awareness. They wanted to engage UAE residing Indians with brand values – “Glow with Gopaldaas”. The audience had to be educated regarding the wide collection , suitable for all occasion and all budgets . Apart from establishing their presence in local market , they also wanted to strengthen their position in the digital space by increasing the reach of the Facebook page “N Gopaldaas Jewellers, Dubai”

Solution

ENH rolled out a fully Organic campaign strategy to target Facebook users interested in South Indian Jewelry and capture these potential customers attention by showcasing the variety and craftsmanship .

As a first step a dedicated website was built for Dubai branch and engaging content was added to key pages.

An elaborate & comprehensive campaign involving video, animations, static posts, photo galleries was planned and executed.

An exclusive photoshoot of existing clients featuring N Gopaldaas’s products , was the highlight of plan . They truly appreciated the brand in rewarding them for their loyalty and giving them an opportunity to present the wide collection , of both traditional and light weight jewellery, in the most personalized manner. This enabled them to spread the word among their friends and family through social media.

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The Result of Our Work

The success of this initiative can be measured form the below statistics:

 TOTAL ORGANIC REACH:

 INCREASED BY 3,411%

 TOTAL ORGANIC PAGE LIKES:

 INCREASED BY 1,662%

 TOTAL PAGE VIEWS:

 INCREASED BY 1,275%

 TOTAL POST ENGAGEMENT:

 INCREASED BY 5,690%

 TOTAL VIDEO VIEWS

 INCREASED BY 616%

 

 

 

 

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