The Ultimate Guide to Food Photography
FEB 2022

The Ultimate Guide to Food Photography

By ENH Media

Food photography is an art form that can be utilized to give food fresh life. It can also be utilized for commercial purposes such as advertising and marketing. It is used by restaurants for their menus and advertisements. Food photography is often utilized for food packaging and other purposes.

Whether you want to be a professional food photographer or simply want to build your Instagram following, there are several strategies and tactics you can apply to improve your skill. To help you take your food photography to the next level, we have put together a detailed guide.

  1. Think about the colors in your food: When photographing food, light is really important. In most cases, you can add herbs that contrast with the main meal, which will add color highlights to your images. Knowing how to read a color wheel and which colors contrast and complement each other will help you take better food shots. The overall appearance is determined not only by the food on the plate but also by the items that surround it.
  2. Take a look at the colors around you: It’s crucial to think about the color of the cutlery items that surround the primary piece since they have a big impact on the end outcome. Colors are frequently chosen with intention, either to contrast or complement one another. Both versions can be used to great effect.
  3. Lightning: Diffused illumination is required for food photography. The best light is natural light, but what if it’s in the middle of the day. You can also accomplish this effect by encircling the entire setup with a huge lightbox. The perfect filter is white tissue paper, which you can make by cutting out all of the sides and top from a cardboard box, leaving only the bare structure left, and putting tissue paper in its place. The light is well distributed throughout the entire layout.
  4. Camera Lenses: For food photography, prime lenses or fixed lenses are frequently the best options. This is because they have larger apertures and so more control over the depth of field. When utilizing a full-frame digital camera, a prime lens of 80mm or 50mm is usually recommended for food photography. The actual focal length that your photographs will appear to be captured at is calculated by multiplying the focal length of your lens by the crop factor.
  5. Camera Angles: Directly above the meal, aiming down at a perpendicular angle, is the most obvious shot to shoot for. However, this isn’t necessarily the most flattering approach to photograph something, and if you’re capturing something with layers or height, none of that will be recorded from above. Instead, try photographing from the front with your camera level with the meal. Then work your way up to a 25-degree and 75-degree angle.

ENH Media & Communications LLC is a well-known digital marketing company in the UAE that offers a variety of clients with distinct digital marketing services. We are digital marketing and web design experts with a focus on internet marketing.  If you are looking for food photography marketing in UAE, contact us.