The COVID-19 pandemic forced B2B marketers to make numerous changes and rethink their strategies and processes. As a result, the B2B marketing landscape looks different now than it did at the start of last year. Some trends accelerated and moved to the forefront as a result of the pandemic, while others were viewed differently by marketers. As technological advancements continue to reshape the B2B marketing landscape, it is critical for communications teams to stay on top of current industry trends to remain competitive.
As traditional outbound business marketing takes a back seat, rewarding B2B digital marketing trends have become more than just a necessity. A basic understanding of the top B2B tactics can assist in identifying trends, identifying loopholes, reworking marketing strategies, and outpacing the competition. Let’s have a look at the best B2B marketing trends to address in Expo 2020
- User-Generated Content Tools: A user-generated content tool is the fundamental growth technology that every B2B company requires. UGC increases organic traffic and conversions by providing the most credible content that both Google and the user are looking for. It also helps in improving conversion.
- Video marketing and augmented reality are becoming more integrated: All digital marketing trends are incomplete with video and AR. Videos do make content more appealing, engaging, and accessible to a wide range of audiences. And this is a tool that B2B marketers should not overlook.
- In terms of B2B marketing, LinkedIn outperforms other social media channels: LinkedIn is the best platform for B2B social media marketing and is the only channel that can bring your company both expected and unexpected B2B traffic. As a result, LinkedIn reigns supreme in B2B marketing, a trend that necessitates constant devotion and attention.
- Local search optimization needs attention too: While some businesses concentrate on global SEO, the local component is frequently overlooked. Google My Business is an essential component of any business, particularly those that deal directly with customers. Local search optimization makes use of Google Maps and organic factors to influence Google SERPs for a specific audience.
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