Testimonials – A reliable way into your client’s heart
Do you want potential customers to trust your capabilities as an organization?
If you have a reputation of delivering results on time and make your clients happy, then testimonials should be a very integral part of your marketing campaign. But why is it so crucial ?
Firstly, What is a Testimonial?
They are essentially endorsement from your clients expressing their satisfaction with the job you have done for them. Testimonials help increase your reputation in the eyes of the client. But how?
While your advertising and marketing decisions are from your perspective, seeing good feedback from existing customers will help convince the client that you can be relied on. Similarly, if you are a growing name outside but have worked with famous clients, then testimonials can be a huge boost for you since potential clients will be drawn to the fact that you have worked on well-known projects. Testimonials generally tend to appeal to the psych and emotions of the client, and are not meant for hard-sell and explicit advertising.
Now that we established the importance of testimonials from the marketing perspective, moving onto the next obvious question: How should you present this to your clients?
Simple. The presentation of these testimonials need not be restricted to a single medium. Text and video are the most preferred medium due to the convenience and relativity it offers. You can place them on your website, blog, brochure, newsletter, social media pages, etc. Just make sure to collect your loyal customers’ testimonials and get ready to impress new clients real fast! So get going and try these options:
1. Talk to your customers or clients and involve them in case studies
Case studies show your consumers exactly how others are using your product or service to their benefit, and since they’re conducted with client approval, they carry much more weight than the generic marketing copy that covers your website
2. Showcase positive customer tweets on your website
While it would appear that social media doesn’t drive the amount of traffic to B2B websites as previously thought, Twitter is still an incredible outlet for collecting client feedback. If someone says something nice about your company or product, don’t let that tweet fade into the past like the millions of others. Embed it on your site for others to see, or even create an entire page devoted to client feedback collected via your social sites.
3. Create customer testimonial videos
If you have the resources, consider approaching a few of your clients or customers to ask if they’d like to participate in a video testimonial. While these require more time to make, videos are one of the most credible forms of customer endorsement because the words are literally coming straight from the customer’s mouth. Not only that, but videos require very little time to watch, as opposed to written testimonials which involve a greater time investment on the part of the consumer.
4. Encourage your customers to write reviews.
If you’re confident in your product or service, your customers should be too. Encourage them to write reviews about their experiences with your product and support team. Many of them would probably write these reviews unprompted, but they often need a little push.