Spice up your Digital Content !
Social Media platforms are now the most preferred mode of reaching out to potential customers, and here are few things that you could keep in mind while composing posts to ensure wider reach, higher readership and greater brand visibility for your organization.
An Attention Grabbing Title
The title should be short, crisp and should convey the essence of your post such that the reader chooses to give his/her attention to your post over the myriad of content available on Social media platforms.
Word your post such that it is simple, devoid of too much jargon, and has logical progression of thought. The reader should want to stay on and read your post till the end, and preferably take action that is favorable for your organization. The reader should be able to find something of personal interest while reading your post - shared opinions, values, expectations, etc. are common examples. Design your post such that it caters to the needs of the readers and also offer new content to keep their attention and interest locked on your brand. Also, don’t try to push your brand too hard by excessively promoting it. Overwhelming potential customers with excessive posts could be unfavorable for you. Instead, be subtle and let the emphasis remain on your product/service and not on your sales tactics.
Share the spotlight!
This gives readers an option to explore the topic-at-hand in more detail if they want to, and also provides credibility to your firm for acknowledging others. It assures them that despite being the experts in your field, you are unselfish enough to let them gain information beyond your organization. This makes them trust you.
Responsive posts are friendly
A large segment of Social media users access these sites from their mobile phones. So ensure that your formatting, images, graphics, etc. are mobile compatible.
Communication between you and actual/potential customers is very crucial in promoting and sustaining your brand identity. Be regular with post updates, keep track of comments and feedback that you receive from the readers and answer them promptly; don’t keep them waiting.
Think of these few simple tips while writing up your next social media post and get noticed!