Brochures have been considered a thing of the past with the steady growth of online marketing tools, social media and mobile-focused advertising. The truth is, their effectiveness is still undeniable. Brochures give you the opportunity to have a sizable impact during face-to-face networking and also provide in-hand visual support for prospective clients to refer to afterwards. A well-made brochure can be a timeless tool for introducing your company or product.
One thing to keep in mind, however, is that a brochure is only as effective as the quality of its design and its written content. The following tips will help you create a brochure capable of getting you exactly what you want: results.
1. Establish your goals. Ask yourself, what do I want to achieve, and with whom. Before you start working on the content, sit down and pinpoint the basic goals of your brochure, including its main objective. Do you need it to showcase your services? To get your business known? Or to act as a follow-up after a sales pitch?
2. Pique their interest. Nobody wants to see their carefully crafted brochure placed somewhere in a trashcan. In order to catch the reader’s eye, your content needs to go beyond just informing, it needs to persuade and attract. Instead of focusing on nitty-gritty details, highlight the benefits of what you offer and what sets you apart from the competition. It’s also important to include a call-to-action to encourage them to call or visit your website.
3. Keep it simple. There would be no point in writing great content if people didn’t bother reading it fully. Always keep information short, simple and easy to access. Use headings, subheadings and bullet points when possible. An organized structure will maintain the viewer’s attention longer than a messy layout. Avoiding jargon and confusing acronyms is also recommended.
4. Use adequate design. It should go without saying that the overall design of your brochure must be consistent with your brand image and what you want to broadcast. Beyond that, your brochure needs to be visually appealing and inviting, particularly in the front, where your name and logo should be. Never put any important information on the back. That is where your contact details should be. As for the inside of the brochure, keep in mind that white space is not your enemy; the less cluttered it looks, the easier it will be for customers to find what they’re looking for.
Hopefully this overview will help you make the perfect brochure for you and your company. Your dynamite brochure will guarantee a call from your potential client in no time.